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 AllSince 2009
Citations113726629
h-index129
i10-index139
Citations to my articles
Citations to my articles
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Title / AuthorCited by Year
Principles of Marketing (4th Edition)
P Kotler, S Adam, S Denize, G Armstrong
Pearson Education Australia
102892009
Principles of Marketing (5th Edition)
G Armstrong, S Adam, S Denize, P Kotler
Pearson Education Australia
4312012
Marketing: an introduction
P Kotler, G Armstrong
Prentice Hall, Inc
1561997
A comparison of online and postal data collection methods in marketing research
H McDonald, S Adam
Marketing Intelligence & Planning 21 (2), 85-95
1352003
E-marketing in perspective: a three country comparison of business use of the Internet
S Adam, R Mulye, KR Deans, D Palihawadana
Marketing Intelligence & Planning 20 (4), 243-251
642002
Armstrong, G.(2001): Principles of Marketing
P Kotler, S Adam, L Brown
New Jersey, Prentice Hall, in: Lilleker DG–Negrine R.: Mapping a market ...
43
Online business in Australia and New Zealand: Crossing a chasm
S Adam, KR Deans
Proceedings of AusWeb2k—The Sixth Australian World Wide Web Conference, 12-17
312000
Marketing (4th Edition)
P Kotler, G Armstrong, L Brown, S Adam, P Chandler
Compacta. São Paulo: Atlas
311996
Marketing (3rd Edition)
P Kotler, L Brown, S Adam, G Armstrong
New South Wales: Pearson Prentice Hall
282004
A model of Web use in direct and online marketing strategy
S Adam
Electronic markets 12 (4), 262-269
202002
WebQUAL: An e-commerce audit
S Adam, KR Deans
Fifth Australian World Wide Web Conference
161999
An exploratory investigation of attitude toward the website and the advertising hierarchy of effects
DMH Poh, S Adam
AusWeb02, the Web enabled global village: proceedings of AusWeb02, the ...
122002
Inter-study comparisons of small business Internet use in Australia and New Zealand
S Adam, KR Deans
Proceedings of the Seventh Australian World Wide Web Conference, 1-10
112001
Blended and online learning: student perceptions and performance
S Adam, D Nel
Interactive technology and smart education 6 (3), 140-155
92009
The hierarchy of target market selection criteria
B Callaghan, C Morley
Anais do Australian and New Zealand Marketing Academy Conference
92002
Marketing research and customer analytics: Interfunctional knowledge integration
S Lichtenstein, DHB Bednall, S Adam
International journal of technology marketing 3 (1), 81-96
72008
Marketing (5th edn)
P Kotler, L Brown, S Adam, G Armstrong
Frenchs Forest, Australia: Prentice Hall
72001
Marketing Prentice Hall
P Kotler, G Armstrong, L Brown, S Adam
Canberra
51998
Investigating Socialization, Work-related Norms, and the Ethical Perceptions of Marketing Practitioners
N McLaren, A Vocino, S Adam
Journal of Business Ethics 96 (1), 95-115
42010
The world wide web in modern marketing's contribution to organisational performance
S Adam, A Vocino, D Bednall
Marketing intelligence & planning 27 (1), 7-24
42009
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