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Rahim Hussain
Rahim Hussain
Assistant Professor, University of Dubai,
Verified email at ud.ac.ae - Homepage
Title
Cited by
Cited by
Year
Service quality and customer satisfaction of a UAE-based airline: An empirical investigation
R Hussain, A Al Nasser, YK Hussain
Journal of Air Transport Management 42, 167-175, 2015
7342015
The mediating role of customer satisfaction: evidence from the airline industry
R Hussain
Asia Pacific Journal of Marketing and Logistics 28 (2), 234-255, 2016
1572016
Psychological contract and organizational commitment: The mediating effect of transformational leadership
M Behery, RA Paton, R Hussain
Competitiveness Review: An International Business Journal 22 (4), 299-319, 2012
882012
Typologies of banner advertisements’ attributes: A content analysis
R Hussain, A Sweeney, GS Mort
Journal of Promotion Management 16 (1-2), 96-113, 2010
322010
Conceptualization of Trust in the e-Government Context: A Qualitative Analysis
HM Alsaghier, R Hussain
Digital Democracy: Concepts, Methodologies, Tools, and Applications, 1524-1553, 2012
242012
Giving and receiving brands as valentine’s day gifts
P Clarke, C Herington, R Hussain, HY Wong
ANZMAC 2005 Conference: Consumer Behaviour, 61-68, 2005
162005
Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
R Hussain, AS Ferdous
The Marketing Review 14 (4), 429-443, 2014
152014
The typology of banner advertisement: a content analysis
R Hussain, TO Fenech
0, 2004
42004
The impact of banner advertisement frequency on click-through responses
R Hussain, A Sweeney, GS Mort
Proceeding of 2007 Australian & New Zealand Marketing Academy Conference …, 2007
32007
Multiple Banner Advertisements: A Proposed Model of Consumers’ Behavioral Responses
R Hussain, A Sweeney
Journal of Internet Marketing, 4-5, 2005
32005
Multiple Banner Advertisements: A Proposed Model of Consumers' Cognitive Responses
R Hussain, A Sweeney
Norsearch Reprographics, 2005
32005
The Impact of Banner Advertisement Frequency on Consumers' Attitudinal, Behavioural, and Cognitive Responses Moderated by Banner Advertisement Type and Appeal
R Hussain
Griffith University, 2007
12007
The Impact of Banner Advertisement Frequency on Brand Awareness
R Hussain, A Sweeney, GS Mort
Dunedin, New Zealand: Australia and New Zealand Marketing Academy,, 2007
2007
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