| Consumer behavior, 7th LG Schiffman, LL Kanuk NY: Prentice Hall, 15-36, 2000 | 381* | 2000 |
| Cognitive evaluation: prompts used to measure sponsorship awareness JA Tripodi, M Hirons, D Bednall, M Sutherland International Journal of Market Research 45 (4), 1-18, 2003 | 177 | 2003 |
| Consumer behaviour . Frenchs Forest L Schiffman, D Bednall, A O’Cass, A Paladino, L Kanuk New South Wales: Pearson Education Australia, 2005 | 65 | 2005 |
| Getting Generation Y to attend: Friends, interactivity and half-time entertainment DH Bednall, M Valos, S Adam, C McLeod Sport Management Review 15 (1), 80-90, 2012 | 62 | 2012 |
| O‟ Cass L Schiffman, D Bednall, E Cowley A., Paladino, A., Ward, S., Kanuk, L. 2008a. Consumer Behaviour. 4th Edition …, 2008 | 44 | 2008 |
| Business support approaches for charities and other nonprofits DHB Bednall, I Walker, D Curl, H LeRoy International Journal of Nonprofit and Voluntary Sector Marketing 6 (2), 172-187, 2001 | 44 | 2001 |
| Consumer behaviour S Bednall, W Kanuk Prentice Hall, 1997 | 44 | 1997 |
| The alignment of market research with business strategy and CRM MJ Valos, DHB Bednall Journal of Strategic Marketing 18 (3), 187-199, 2010 | 43 | 2010 |
| Marketing research performance and strategy DHB Bednall, MJ Valos International Journal of Productivity and Performance Management 54 (5/6 …, 2005 | 38 | 2005 |
| The impact of Porter's strategy types on the role of market research and customer relationship management MJ Valos, DHB Bednall, B Callaghan Marketing Intelligence & Planning 25 (2), 147-156, 2007 | 33 | 2007 |
| Changing response rates in Australian market research DHB Bednall, MR Shaw Australasian Journal of Market Research 11 (1), 31-41, 2003 | 25 | 2003 |
| Effect of public disgrace on celebrity endorser value DHB Bednall, A Collings Australasian Marketing Journal 8 (2), 47-57, 2000 | 23 | 2000 |
| Kanuk. 1997. Consumer Behavior LG Schiffman, D Bednall, J Watson New Jersey: Prentice Hall, Inc, 1965 | 23 | 1965 |
| Cause-related marketing: an extension of the congruity concept A Ringer, H Oppewal, D Bednall Deakin University, 2005 | 22 | 2005 |
| Kanuk. 1997 L Schiffman, D Bednall, J Watson Consumer Behaviour 6, 0 | 22 | |
| The world wide web in modern marketing's contribution to organisational performance S Adam, A Vocino, D Bednall Marketing Intelligence & Planning 27 (1), 7-24, 2009 | 20 | 2009 |
| Marketing research and customer analytics: Interfunctional knowledge integration S Lichtenstein, DHB Bednall, S Adam International Journal of Technology Marketing 3 (1), 81-96, 2008 | 19 | 2008 |
| A proposal for a comprehensive response-rate measure (CRRM) for survey research M Shaw, D Bednall, J Hall Journal of Marketing Management 18 (5-6), 533-554, 2002 | 19 | 2002 |
| Consumers' evaluation of free service trial offers K Laochumnanvanit, D Bednall Deakin University, 2005 | 15 | 2005 |
| Tomorrow’s car–for today’s people: can tilting three wheeled vehicles be a solution for the problems of today and the future? F Will, JN Davidson, P Couchman, D Bednall Deakin University, 2011 | 14 | 2011 |
Stewart AdamHonorary Associate Professor of Marketing, Deakin UniversityVerified email at deakin.edu.au
