| The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality RC Mulyanegara, Y Tsarenko, A Anderson Journal of brand management 16, 234-247, 2009 | 378 | 2009 |
| A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price R Casidy, W Wymer Journal of retailing and consumer services 32, 189-197, 2016 | 328 | 2016 |
| Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers MJ Valos, F Haji Habibi, R Casidy, CB Driesener, VL Maplestone Marketing intelligence & planning 34 (1), 19-40, 2016 | 241 | 2016 |
| The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions R Casidy, H Shin Journal of Retailing and Consumer Services 27, 103-112, 2015 | 185 | 2015 |
| The role of brand reputation in organic food consumption: A behavioral reasoning perspective J Ryan, R Casidy Journal of Retailing and Consumer Services 41, 239-247, 2018 | 176 | 2018 |
| Linking brand orientation with service quality, satisfaction, and positive word-of-mouth: Evidence from the higher education sector R Casidy Journal of Nonprofit & Public Sector Marketing 26 (2), 142-161, 2014 | 176 | 2014 |
| Authentic assessment in business education: its effects on student satisfaction and promoting behaviour L James, R Casidy Studies in Higher Education, 2018 | 156 | 2018 |
| The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector R Casidy, W Wymer Journal of Brand Management, 2015 | 129 | 2015 |
| Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market RC Mulyanegara, Y Tsarenko Journal of Fashion Marketing and Management: An International Journal 13 (3 …, 2009 | 116 | 2009 |
| The role of brand orientation in the higher education sector: a student-perceived paradigm R Casidy Asia Pacific Journal of Marketing and Logistics 25 (5), 803-820, 2013 | 110 | 2013 |
| Drivers and Outcomes of Relationship Quality with Professional Service Firms: An SME Owner-Manager Perspective R Casidy, M Nyadzayo Industrial Marketing Management 78, 27-42, 2019 | 108 | 2019 |
| Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers R Casidy, W Wymer, A O'cass Tourism Management 66, 72-84, 2018 | 90 | 2018 |
| An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia R Casidy Australasian Marketing Journal 20 (4), 242-249, 2012 | 83 | 2012 |
| B2B purchase engagement: Examining the key drivers and outcomes in professional services MW Nyadzayo, R Casidy, P Thaichon Industrial Marketing Management 85, 197-208, 2020 | 79 | 2020 |
| The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: A customer-perceived paradigm RC Mulyanegara Journal of Strategic Marketing 19 (5), 429-441, 2011 | 75 | 2011 |
| Service innovation and adoption in industrial markets: An SME perspective R Casidy, M Nyadzayo, M Mohan Industrial Marketing Management 89, 157-170, 2020 | 72 | 2020 |
| The role of perceived market orientation in the higher education sector R Casidy Australasian Marketing Journal (AMJ) 22 (2), 155–163, 2014 | 62 | 2014 |
| The role of religious leaders on digital piracy attitude and intention R Casidy, I Phau, M Lwin Journal of Retailing and Consumer Services 32, 244-252, 2016 | 61 | 2016 |
| Linking fashion consciousness with Gen Y attitude towards prestige brands R Casidy, AN Nuryana, SRH Hati Asia Pacific Journal of Marketing and Logistics 27 (3), 406-420, 2015 | 61 | 2015 |
| The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services R Casidy, MW Nyadzayo, M Mohan, B Brown Industrial Marketing Management 72, 26-36, 2018 | 58 | 2018 |
Walter WymerProfessor of Marketing, University of LethbridgeVerified email at uleth.ca
