| I Have to Choose This University: Understanding Perceived Usefulness of Word of Mouth (WOM) in Choosing Universities among Students of Higher Education D Amani Services Marketing Quarterly 43 (1), 1-16, 2022 | 32 | 2022 |
| Circumventing customers’ switching behavior in telecommunication industry in Tanzania: Insight from Sternberg’s Triangular Theory of Love D Amani Cogent Social Sciences 8 (1), 2042078, 2022 | 30 | 2022 |
| Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania IJ Ismail, D Amani, IA Changalima Heliyon 9 (7), 2023 | 19 | 2023 |
| The nexus between service encounter perfomance and brand evangelism D Amani Sriwijaya International Journal of dynamic economics and business, 171-192, 2019 | 18 | 2019 |
| It’s mine, that’s why I speak: Destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents’ voice behavior D Amani Cogent Business & Management 9 (1), 2031432, 2022 | 16 | 2022 |
| Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand … D Amani, IJ Ismail Future Business Journal 8 (1), 13, 2022 | 16 | 2022 |
| Internal corporate social responsibility and university brand legitimacy: an employee perspective in the higher education sector in Tanzania D Amani Social Responsibility Journal 19 (4), 611-625, 2023 | 15 | 2023 |
| Fan identification, brand community identification, and oppositional brand loyalty towards sponsors of a rival sports team: The mediating role of schadenfreude the case study … A David Journal of Business and Behavioural Entrepreneurship 3 (2), 25-40, 2019 | 9 | 2019 |
| Demystifying factors fueling university brand evangelism in the higher education sector in Tanzania: A social identity perspective D Amani Cogent Education 9 (1), 2110187, 2022 | 8 | 2022 |
| Internal branding and students’ behavioral intention to become active member of university alumni associations: the role of students’ sense of belonging in Tanzania D Amani Cogent Social Sciences 8 (1), 1997171, 2022 | 8 | 2022 |
| Mediation role of destination brand patriotism in social media brand engagement and destination brand value co-creation: Local residents’ perspective in the tourism sector in … D Amani Journal of Quality Assurance in Hospitality & Tourism, 1-26, 2022 | 8 | 2022 |
| The Student Psychological Contract as a Predictor of University Brand Evangelism in Tanzanian Higher Education:: Insights from Social Exchange Theory D Amani International Journal of African Higher Education 9 (2), 150-171, 2022 | 8 | 2022 |
| Social Media Usage and Behavioural Support Towards Destination Branding: The Mediating Role Of Destination Identification: The Study Of Tanzania Tourist Destination D Amani, E Chao Journal of Co-operative and Business Studies (JCBS) 6 (1), 56-68, 2021 | 7 | 2021 |
| Extending the mediation role of entrepreneurial self-efficacy on enhancing students’ entrepreneurial intentions: A moderated mediation model D Amani, IJ Ismail, A Makona, IA Changalima, I Kazungu The International Journal of Management Education 22 (1), 100915, 2024 | 5 | 2024 |
| Predictors of behavioural support of Tanzania tourists destination branding: Does engagement of local residents matter? D Amani, E Chao East African Journal of Social and Applied Sciences(EAJ-SAS) 3 (1), 28-43, 2021 | 5 | 2021 |
| Psychological Contract and Customers' Brand Loyalty: The Influence of Brand Commitment in Tanzanian Banking Industry A David East African Journal of Social and Applied Sciences 1 (2), 161-173, 2019 | 5 | 2019 |
| How does destination governance build local residents’ behavioural support towards destination branding: An empirical study of the tourism sector in Tanzania D Amani, E Chao Cogent Social Sciences 9 (1), 2192441, 2023 | 4 | 2023 |
| How do COVID-19 preventive measures build corporate reputation: Focus on the hospitality industry in Tanzania D Amani International Hospitality Review 38 (1), 182-200, 2024 | 3 | 2024 |
| Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania D Amani Journal of Marketing for Higher Education, 1-24, 2023 | 3 | 2023 |
| Cultivating customers’ resilience to the negative word of mouth: An empirical analysis of the telecommunication industry in Tanzania D Amani FIIB Business Review, 23197145231163442, 2023 | 3 | 2023 |
Ismail J. Ismail (PhD, MBA, BSc)Senior Lecturer of Business Management, The University of DodomaVerified email at udom.ac.tz
