| A research note on the effect of entrepreneurial orientation on small retailer performance: a resource-advantage perspective L Grimmer, MP Miles, M Grimmer International Entrepreneurship and Management Journal 11 (2), 409-424, 2015 | 25 | 2015 |
| The impact of resources and strategic orientation on small retail firm performance L Grimmer, MP Miles, J Byrom, M Grimmer Journal of Small Business Management 55, 7-26, 2017 | 23 | 2017 |
| Regulating, then deregulating Airbnb-The unique case of Tasmania (Australia) L Grimmer, O Vorobjovas-Pinta, M Massey Annals of Tourism Research 75, 304-307, 2019 | 11 | 2019 |
| The more things change the more they stay the same: A replicated study of small retail firm resources L Grimmer, M Grimmer, G Mortimer Journal of Retailing and Consumer Services 44, 54-63, 2018 | 11 | 2018 |
| The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region L Grimmer, MP Miles, M Grimmer European Journal of International Management 10 (4), 403-421, 2016 | 9 | 2016 |
| Airbnb is blamed for Tasmania’s housing affordability problems, but it’s actually helping small businesses L Grimmer, M Massey, O Vorobjovas-Pinta The Conversation, 2018 | 5 | 2018 |
| From the sharing economy to the visitor economy: the impact on small retailers L Grimmer, O Vorobjovas-Pinta International Journal of Tourism Cities 6 (1), 90-98, 2019 | 4 | 2019 |
| Is it so hard to say sorry? Revisiting image restoration theory in the context of Australian supermarkets L Grimmer Asia Pacific Public Relations Journal 18, 17-32, 2017 | 4 | 2017 |
| More than milk and bread: Corner store revival can rebuild neighbourhood ties G Mortimer, L Grimmer The Conversation, 2019 | 2 | 2019 |
| Talking Point: Blossoming midtown has lessons for other potential hot spots L Grimmer, K Challen The Mercury, 2018 | 2 | 2018 |
| The diminished stakeholder: Examining the relationship between suppliers and supermarkets in the Australian grocery industry L Grimmer Journal of Consumer Behaviour 17 (1), e13-e20, 2018 | 2 | 2018 |
| Re-inventing Central Launceston: Creating a vibrant and thriving regional city L Grimmer University of Tasmania Public Lecture, 2017 | 2 | 2017 |
| How the Ikea effect subtly influences how you spend G Mortimer, F Mathmann, L Grimmer The Conversation, 2019 | 1 | 2019 |
| Love them or loathe them, private label products are taking over supermarket shelves G Mortimer, L Grimmer The Conversation, 2018 | 1 | 2018 |
| Why retailers want you to ‘click and collect' G Mortimer, L Grimmer The Conversation, 2017 | 1 | 2017 |
| The Airbnb Effect: The Impact of Increased Tourist Visitation to Small Businesses in Tasmania L Gimmer ANZALS 13th Biennial Conference, 18-19, 2017 | 1 | 2017 |
| The Future of Retail: Five Trends Shaping How We Shop L Grimmer University of Tasmania Public Lecture, 2017 | 1 | 2017 |
| Consumer engagement on social media: Evidence from small retailers E Devereux, L Grimmer, M Grimmer Journal of Consumer Behaviour, 0 | 1 | |
| Explaining the impact of consumer religiosity, perceived risk and moral potency on purchase intentions G Mortimer, SM Fazal-e-Hasan, M Grimmer, L Grimmer Journal of Retailing and Consumer Services 55, 102115, 2020 | | 2020 |
| Animal welfare: our good intentions usually fall short. Here are 4 ways to shop responsibly P Cornish, A., Jones, B., Grimmer, L. and McGreevy The Conversation, 2020 | | 2020 |
Martin GrimmerProfessor of Marketing, University of TasmaniaVerified email at utas.edu.au
