| Social media peer communication and impacts on purchase intentions: A consumer socialization framework X Wang, C Yu, Y Wei Journal of interactive marketing 26 (4), 198-208, 2012 | 1634 | 2012 |
| Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality A Poddar, N Donthu, Y Wei Journal of Business research 62 (4), 441-450, 2009 | 470 | 2009 |
| Global brand equity model: combining customer‐based with product‐market outcome approaches H Wang, Y Wei, C Yu Journal of product & brand management 17 (5), 305-316, 2008 | 218 | 2008 |
| The power of many: an assessment of managing internet group purchasing Y Wei, DW Straub, A Poddar Journal of Electronic Commerce Research 12 (1), 19, 2011 | 106 | 2011 |
| How do reference groups influence self-brand connections among Chinese consumers? Y Wei, C Yu Journal of Advertising 41 (2), 39-54, 2012 | 63 | 2012 |
| Increasing job performance and reducing turnover: An examination of female Chinese salespeople BN Rutherford, Y Wei, JK Park, WM Hur Journal of Marketing Theory and Practice 20 (4), 423-436, 2012 | 54 | 2012 |
| Volunteerism of older adults in the United States Y Wei, N Donthu, KL Bernhardt International Review on Public and Nonprofit Marketing 9, 1-18, 2012 | 54 | 2012 |
| Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations Y Wei, N Donthu, KL Bernhardt Journal of Business Research 66 (11), 2171-2177, 2013 | 46 | 2013 |
| Does consumer ethnocentrism affect purchase intentions of Chinese consumers? Mediating effect of brand sensitivity and moderating effect of product cues Y Wei Journal of Asia Business Studies 3 (1), 54-66, 2008 | 44 | 2008 |
| Materialism of mature consumers in China and USA: A cross-cultural study Y Wei, S Talpade Journal of International Business and Cultural Studies 2, 1, 2010 | 32 | 2010 |
| Effects of relationship benefits and relationship proneness on relationship outcomes: a three-country comparison Y Wei, FS McIntyre, R Soparnot Journal of Strategic Marketing 23 (5), 436-456, 2015 | 23 | 2015 |
| Does micro-blogging lead to a more positive attitude toward a brand?—A perspective of cultivation theory Y Wei, FS McIntyre, D Straub Journal of Promotion Management 26 (4), 504-523, 2020 | 22 | 2020 |
| An Evaluation of the Consumer Ethnocentric Scale (CETSCALE) Among Chinese Consumers. Y Wei, B Wright, H Wang, C Yu International Journal of Global Management Studies 1 (1), 2009 | 22 | 2009 |
| COGNAC consumption: A comparative study on American and Chinese consumers L Song, Y Wei, BJ Bergiel Wine economics and policy 7 (1), 24-34, 2018 | 16 | 2018 |
| Effects of consumer weight level and advertising appeals on consumer attitude toward food and advertisements Y Wei, M Rickard, C Brown Journal of Food Products Marketing 21 (4), 426-441, 2015 | 16 | 2015 |
| Are Chinese consumers created equally relational? Y Wei, Z Li, J Burton, J Haynes Management Research Review 36 (1), 50-65, 2012 | 11 | 2012 |
| Future Orientation, Chronological Age and Product Attributes Preference Y Wei | 8 | 2007 |
| Effects of parental cultural capital on purchase intention of cognac Y Wei, B Bergiel, L Song International Journal of Wine Business Research 31 (3), 344-361, 2019 | 7 | 2019 |
| Corporate blogs, social media links and firm performance: A study of Fortune 500 companies Y Wei, P Song, B Rutherford Journal of Digital & Social Media Marketing 2 (2), 159-175, 2014 | 5 | 2014 |
| A cross-cultural study of relationship proneness and its implications for relationship marketing Y Wei, FS McIntyre, S Taplade International Journal of Customer Relationship Marketing and Management …, 2011 | 2 | 2011 |
