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Marion Steel
Marion Steel
Course Director, Deakin University
Verified email at deakin.edu.au
Title
Cited by
Cited by
Year
An examination of corporate social responsibility implementation and stakeholder engagement: A case study in the Australian mining industry
AR Dobele, K Westberg, M Steel, K Flowers
Business strategy and the environment 23 (3), 145-159, 2014
2102014
The development of competent marketing professionals
I Walker, Y Tsarenko, P Wagstaff, I Powell, M Steel, J Brace-Govan
Journal of Marketing Education 31 (3), 253-263, 2009
1272009
Cultural frames that drive sales and marketing apart: an exploratory study
M Beverland, M Steel, GP Dapiran
Journal of Business & Industrial Marketing 21 (6), 386-394, 2006
1102006
Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation
M Steel, C Dubelaar, MT Ewing
Industrial Marketing Management 42 (8), 1328-1344, 2013
912013
Sailing the seven C's of blog marketing: understanding social media and business impact
A Dobele, M Steel, T Cooper
Marketing Intelligence & Planning 33 (7), 1087-1102, 2015
292015
Consumer motivations to create alternative consumption platforms
N Bajaj, M Steel, S Ogden, K Rahman
Australasian Marketing Journal 28 (3), 50-57, 2020
202020
Consumer motivations to create alternative consumption platforms
N Bajaj, M Steel, S Ogden, K Rahman
Australasian Marketing Journal (AMJ), In Press, 0
20*
Investigating the value of a peer-to-peer mentoring experience
K Griffiths, F Kopanidis, M Steel
Australasian marketing journal 26 (2), 92-98, 2018
182018
All things being equal: Observing Australian individual academic workloads
A Dobele, S Rundle-Thiele, F Kopanidis, M Steel
Journal of Higher Education Policy and Management 32 (3), 225-237, 2010
132010
Communities of benefit exchange–a new taxonomy of alternative consumption practices
N Bajaj, S Ogden, M Steel, K Rahman
Journal of Consumer Behaviour 20 (6), 1403-1421, 2021
92021
Heritage tourism brand experiences: The influence of emotions and emotional engagement
E Steriopoulos, C Khoo, HY Wong, J Hall, M Steel
Journal of Vacation Marketing, 13567667231152930, 2023
42023
Putting the implementation of customer relationship into context
M Steel, C Dubelaar, M Gabbott, M Ewing
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference …, 2014
12014
A Model of Transformative Brand Experience for Pilgrimage Tourism
E Lagos, M Steel, J Hall
2018 AMA Summer Academic Conference, 2018
2018
Experiential learning for Marketing students in a time of learner disengagement: Is there a role for competition?
K Griffiths, E Chung, M Steel
Proceedings of the 2016 Australian and New Zealand Marketing Academy …, 2016
2016
Exploring the digital habits of gen Y students: digital natives or digital visitors?
M Steel, E Chung-Moya, P Gupte
Proceedings of ANZMAC Annual Conference 2014, 647-654, 2014
2014
Blog marketing and online referrals
M Steel, A Dobele, T Evans
Marketing: Shifting the Focus from Mainstream to Offbeat, 1-6, 2008
2008
Process mapping techniques to investigate the implementation of customer relationship programs
M Steel, C Dubelaar, M Gabbott, M Ewing
Australian and New Zealand Marketing Academy Conference (2005), 1-8, 2005
2005
Process mapping techniques to investigate the implementation of customer relationship programs
C Dubelaar, M Steel, M Gabbott, M Ewing
Australian and New Zealand Marketing Academy, 2005
2005
Customer relationship management discrepancy and dissatisfaction
M Steel, AM Jennings
Australian and New Zealand Marketing Academy Conference 2004, 1-8, 2004
2004
The Changing Structure of the Fleet Vehicle Channel in Australia
M Steel, GP Dapiran
Australian and New Zealand Marketing Academy Conference 2002, 2561-2566, 2002
2002
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