Vishal Bindroo
Vishal Bindroo
Associate Professor of Marketing
Verified email at iusb.edu
TitleCited byYear
Is customization fruitful in industrialized homebuilding industry?
I Nahmens, V Bindroo
Journal of construction engineering and management 137 (12), 1027-1035, 2011
502011
Customer clusters as sources of innovation-based competitive advantage
V Bindroo, BJ Mariadoss, RG Pillai
Journal of International Marketing 20 (3), 17-33, 2012
472012
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
BJ Mariadoss, R Echambadi, MJ Arnold, V Bindroo
Journal of the Academy of Marketing Science 38 (6), 704-719, 2010
172010
Do retail alliances enhance customer experience? Examining the relationship between alliance value and customer satisfaction with the alliance
N Mouri, V Bindroo, J Ganesh
Journal of Marketing Management 31 (11-12), 1231-1254, 2015
112015
The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship
RG Pillai, V Bindroo
Journal of Business Research 67 (7), 1353-1359, 2014
42014
Satisfaction—Repurchase Intentions Relationship: Exploring the Contingent Roles of Consideration Set Size and Price Consciousness
V Bindroo, X He, R Echambadi
Customer Needs and Solutions 3 (3-4), 115-125, 2016
32016
Valence-and arousal-focused emotional clusters among highly-satisfied customers
V Bindroo, RG Pillai, MJ Arnold
Journal of Managerial Issues, 43-62, 2015
12015
Customer Satisfaction with Consumption Systems
V Bindroo, BJ Mariadoss, R Echambadi, KR Sarangee
Journal of Business-to-Business Marketing, 1-17, 2020
2020
Supplier cluster characteristics and innovation outcomes
RG Pillai, V Bindroo
Journal of Business Research, 2019
2019
Perceived Difficulty of Manufacturing the Extension and Extension Evaluation: Do Perceptions of Complementarity and Substitutability Matter?
V Bindroo, R Ganesh Pillai
ACR North American Advances, 2011
2011
Two Essays on Satisfaction
V Bindroo
2009
CONSUMER EVALUATION OF BRAND EXTENSIONS: INVESTIGATING THE NONLINEAR RELATIONSHIP BETWEEN PERCEIVED DIFFICULTY AND BRAND EXTENSION ATTITUDE
V Bindroo, R Echambadi
Enhancing Knowledge Development in Marketing, 267, 2006
2006
Agglomeration effects in collaborative clusters: the differential effects of competitor and supplier clusters on innovation
V Bindroo
The Effects of Perceived Difficulty on Brand Extension Attitudes for High Quality Brands
R Echambadi, MJ Arnold, BJ Mariadoss, V Bindroo
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