Hean Tat KEH  (郭贤达)
Hean Tat KEH (郭贤达)
Professor of Marketing, Monash Business School, Monash University.
Verified email at monash.edu - Homepage
TitleCited byYear
The effects of entrepreneurial orientation and marketing information on the performance of SMEs
HT Keh, TTM Nguyen, HP Ng
Journal of business venturing 22 (4), 592-611, 2007
Opportunity evaluation under risky conditions: The cognitive processes of entrepreneurs
HT Keh, M Der Foo, BC Lim
Entrepreneurship theory and practice 27 (2), 125-148, 2002
Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment
HT Keh, Y Xie
Industrial marketing management 38 (7), 732-742, 2009
Do reward programs build loyalty for services?: The moderating effect of satisfaction on type and timing of rewards
HT Keh, YH Lee
Journal of retailing 82 (2), 127-136, 2006
Efficiency, effectiveness and productivity of marketing in services
HT Keh, S Chu, J Xu
European Journal of Operational Research 170 (1), 265-276, 2006
Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
S Chu, HT Keh
Marketing Letters 17 (4), 323-331, 2006
How do price fairness perceptions differ across culture?
LE Bolton, HT Keh, JW Alba
Journal of Marketing Research 47 (3), 564-576, 2010
Modelling hybrid distribution channels: a game-theoretic analysis
SY Park, HT Keh
Journal of Retailing and Consumer Services 10 (3), 155-167, 2003
Retail customers as partial employees in service provision: a conceptual framework
H Tat Keh, C Wei Teo
International Journal of Retail & Distribution Management 29 (8), 370-378, 2001
Retail productivity and scale economies at the firm level: a DEA approach
HT Keh, S Chu
Omega 31 (2), 75-82, 2003
Service Marketing In Asia
C Lovelock, J Wirtz, HT Keh, X Lu
Prentice Hall, Singapore, 2005
Customer reactions to service separation
HT Keh, J Pang
Journal of Marketing 74 (2), 55-70, 2010
Brand concepts as representations of human values: do cultural congruity and compatibility between values matter?
CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle
Journal of marketing 76 (4), 92-108, 2012
The effects of R&D and advertising on firm value: an examination of manufacturing and nonmanufacturing firms
YK Ho, HT Keh, JM Ong
IEEE Transactions on Engineering Management 52 (1), 3-14, 2005
Perceptions of culture in multicultural space: Joint presentation of images from two cultures increases in-group attribution of culture-typical characteristics
CY Chiu, LA Mallorie, HT Keh, W Law
Journal of Cross-Cultural Psychology 40 (2), 282-300, 2009
Understanding and measuring brand love
HT Keh, J Pang, S Peng
Society for Consumer Psychology Conference Proceedings, Santa Monica, 84-88, 2007
The complexities of perceived risk in cross-cultural services marketing
HT Keh, J Sun
Journal of International Marketing 16 (1), 120-146, 2008
The effects of advertising and brand value on future operating and market performance
LL Eng, HT Keh
Journal of Advertising 36 (4), 91-100, 2007
Exclusionary reactions to foreign cultures: Effects of simultaneous exposure to cultures in globalized space
CJ Torelli, CY Chiu, K Tam, AKC Au, HT Keh
Journal of Social Issues 67 (4), 716-742, 2011
Services marketing in Asia: managing people, technology, and strategy
CH Lovelock, J Wirtz, HT Keh, X Lu
Prentice Hall, 2002
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