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Sarah Mittal
Sarah Mittal
Verified email at stedwards.edu
Title
Cited by
Cited by
Year
A model of sporting event tourism as economic development
S Roche, DF Spake, M Joseph
Sport, Business and Management: An International Journal 3 (2), 147-157, 2013
1052013
Preparing academics to teach: Example of a structured method of preparing doctoral students in business programs to teach
RL Bonner, CB Stone, S Mittal, W Phillips, RL Utecht
Journal of Management Education 44 (4), 435-463, 2020
292020
Never truly alone, we always have our purchases: Loneliness and sex as predictors of purchase attachment and future purchase intentions
S Mittal, DH Silvera
Journal of Consumer Behaviour 17 (1), e67-e77, 2018
242018
Makeup or mask: makeup’s effect on salesperson trustworthiness
S Mittal, DH Silvera
Journal of Consumer Marketing 37 (3), 271-277, 2020
182020
What a great deal… I need that! Updating need drives frugal consumers’ responses to deep discounts
S Kapitan, S Mittal, JM Sundie, DJ Beal
Journal of Business Research 134, 467-479, 2021
112021
Go big or go home: Risk seeking for experiential choices
S Mittal, S Kapitan, DH Silvera
Journal of Consumer Behaviour 18 (2), 97-108, 2019
102019
Not worth the risk? Applying life history theory to understand rejection of the experiential recommendation
S Mittal, J Sundie
Journal of Marketing Management 33 (11-12), 1003-1034, 2017
102017
Graduate College Selection and Its Impact on Branding: A German Perspective.
M Joseph, S Roche, DE Bock, CM Albrecht
Journal of Academic Administration in Higher Education 10 (2), 9-17, 2014
102014
It grows on you: perceptions of sales/service personnel with facial hair
S Mittal, DH Silvera
Journal of Business Research 132, 604-613, 2021
92021
The aesthetics of brand name design: form, fit, fluency, and phonetics
S Roche, LJ Shrum, TM Lowrey
The Psychology of Design, 180-196, 2015
82015
The Generationally Relevant Case Method: An Alternative Approach to Case-Based Undergraduate Level Management Instruction.
RL Bonner, AR Neely, AD Neely, S Mittal
Journal of Strategic Management Education 14, 2018
42018
In the world of plastics: how thinking style influences preference for cosmetic surgery
S Mittal, KR Warnell, DH Silvera
Marketing Letters 32 (4), 425-439, 2021
22021
The tyranny of tests: Doing away with tests without selling your soul to grading hell
S Mittal
Marketing Education Review 29 (2), 136-141, 2019
22019
“The Full Package:” Student-Centered, Peer Reviewed Packaging Design Activity
S Mittal
Journal of Higher Education Theory and Practice 20 (10), 2020
12020
Happiness is in the mind of the experience holder: Predictors of attaching to and making experiential versus material purchases
S Roche
The University of Texas at San Antonio, 2015
12015
Taking a Gamble on Life: Consumer Risk Seeking For Experiences
S Roche, S Kapitan, DH Silvera
ACR North American Advances, 2014
12014
Too Good to Pass Up: Frugal Shoppers Splurge on Deep Discounts
S Kapitan, S Roche, JM Sundie
Society for Marketing Advances Proceedings, 295-296, 2016
2016
My Purchase, My Refuge: Experiential Versus Material Attachment As Predicted By Gender and Loneliness
S Roche, DH Silvera
Advances in Consumer Research 43, 2015
2015
Risk Seeking For Experiential Purchases: Why Consumers Take a Gamble on Experiences But Play it Safe For Material Options
S Roche, S Kapitan, DH Silvera
Advances in Consumer Research 43, 2015
2015
The Sound of Success: Sound Symbolism's Effect on Stock Performance During First Year of Trading
S ROCHE, L SHRUM, T LOWREY
Advances in Consumer Psychology, 2014
2014
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