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Citations per year
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Cited by
All
Since 2019
Citations
19
19
h-index
2
2
i10-index
1
1
0
12
6
2022
2023
2024
5
11
2
Co-authors
Shobod Deba Nath, PhD
University of Dhaka and Visiting Research Scholar, Massey University Business School
Verified email at du.ac.bd
Kazi Md Jamshed
Assistant Professor of International Business, University of Dhaka
Verified email at du.ac.bd
Jinal Parikh
Assistant Professor, Ahmedabad University
Verified email at ahduni.edu.in
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Javed M. Shaikh
Indian Institute of Management Amritsar
Verified email at iimamritsar.ac.in -
Homepage
Marketing
Brand Crisis
Customer Based Brand Equity
Subsistence Consumer affairs and Policy
Marketing and Tourism
Articles
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Co-authors
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Cited by
Year
The Impact of the COVID‐19 Pandemic on Subsistence Consumers’ Well‐Being and Coping Strategies: Insights from India and Bangladesh
SD Nath, KM Jamshed, JM Shaikh
Journal of Consumer Affairs, 1-31
, 2022
17
2022
The Maggi noodles ban: Perceived quality, emotional trust and customer loyalty during and post controversy
J Shaikh, J Parikh
IUP Journal of Brand Management 17 (4), 7-40
, 2020
2
2020
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