| The measurement of computer attitudes: An empirical comparison of available scales DG Gardner, R Discenza, RL Dukes Journal of Educational Computing Research 9 (4), 487-507, 1993 | 279 | 1993 |
| Computer use, self-confidence, and attitudes: A causal analysis DG Gardner, RL Dukes, R Discenza Computers in human behavior 9 (4), 427-440, 1993 | 202 | 1993 |
| Information system success as impacted by risks and development strategies JJ Jiang, G Klein, R Discenza IEEE transactions on Engineering Management 48 (1), 46-55, 2001 | 167 | 2001 |
| Target costing ML Gagne, R Discenza Journal of Business & Industrial Marketing 10 (1), 16-22, 1995 | 154 | 1995 |
| Distance learning and university effectiveness: Changing educational paradigms for online learning C Howard, K Schenk, R Discenza IGI Global, 2004 | 143 | 2004 |
| Convergent validity of four computer anxiety scales RL Dukes, R Discenza, JD Couger Educational and psychological measurement 49 (1), 195-203, 1989 | 113 | 1989 |
| Perception differences of software success: provider and user views of system metrics JJ Jiang, G Klein, R Discenza Journal of systems and software 63 (1), 17-27, 2002 | 111 | 2002 |
| The design and management of effective distance learning programs R Discenza, C Howard, K Schenk IGI Global, 2003 | 110 | 2003 |
| Pre-project partnering impact on an information system project, project team and project manager JJ Jiang, G Klein, R Discenza European Journal of Information Systems 11 (2), 86-97, 2002 | 91 | 2002 |
| Marketing higher education: Using a situation analysis to identify prospective student needs in today’s competitive environment R Discenza, JM Ferguson, R Wisner NASPA journal 22 (4), 18-25, 1985 | 86 | 1985 |
| Developing a framework for student retention: A challenge to traditional enrollment approaches JM Ferguson, RE Wisner, R Discenza NASPA Journal 24 (2), 2-9, 1986 | 56 | 1986 |
| Strategic marketing and new product development: an integrated approach NE Aaby, R Discenza Journal of Business & Industrial Marketing 8 (2), 61-69, 1993 | 49* | 1993 |
| How distance programs will affect students, courses, faculty and institutional futures M Turoff, R Discenza, C Howard Distance learning and university effectiveness: Changing educational …, 2004 | 36 | 2004 |
| Building sustainable success in art galleries: An exploratory study of adaptive strategies HL Smith, R Discenza, KG Baker Journal of Small Business Strategy (archive only) 16 (2), 29-42, 2005 | 30 | 2005 |
| The Integration Of MRP II And JIT Through Software Unificat R Discenza, FR McFadden Production and Inventory Management Journal 29 (4), 49, 1988 | 28 | 1988 |
| The emergence of distance learning in higher education: A revised group decision support system typology with empirical results C Howard, R Discenza Distance learning technologies: Issues, trends and opportunities, 143-156, 2000 | 20 | 2000 |
| Sex effects in evaluating applicant qualifications: A reexamination DG Gardner, R Discenza Sex Roles 18, 297-308, 1988 | 20 | 1988 |
| Returns in process industries: a managerial perspective ML French, R Discenza Management Research News 29 (12), 769-781, 2006 | 18 | 2006 |
| New product costing, Japanese style R Discenza, ML Gagne The CPA Journal 63, 68, 1993 | 16 | 1993 |
| Increasing the odds of patient compliance through prescription warning labels. JM Ferguson, R Discenza, JA Miller Journal of health care marketing 7 (1), 1987 | 16 | 1987 |
