| Causal relationships among dimensions of consumer-based brand equity and purchase intention: Fashion industry N Khan, SHR Rahmani, HY Hoe, TB Chen International Journal of Business and Management 10 (1), 172, 2015 | 152 | 2015 |
| Impulse buying behaviour of generation Y in fashion retail N Khan, LH Hui, TB Chen, HY Hoe International Journal of Business and Management 11 (1), 144, 2016 | 140 | 2016 |
| The Relationship among Audit Quality, Earnings Management, and Financial Performance of Malaysian Public Listed Companies. CP Ching, BH Teh, OT San, HY Hoe International journal of economics & management 9 (1), 2015 | 129 | 2015 |
| The Determinants of Hybrid Vehicle Adoption: Malaysia Perspective YH Hong, N Khan, M Madi Australian Journal of Basic and Apllied Sciences 7 (8), 447-454, 2013 | 68 | 2013 |
| Acceptance of Smart Phone by Younger Consumers in Malaysia YH Hong, BH Teh, CH Soh Asian Social Science 10 (6), 34-39, 2014 | 33 | 2014 |
| Investigating the Factors Influence Adoption of Internet Banking in Malaysia:Adopters Perspective YH Hong, BH Teh, G Vinayan International journal of business and management 8 (19), 31, 2013 | 31 | 2013 |
| Effectiveness of anti-Smoking Advertising: The roles of Message and Media YH Hong, CH Soh, N Khan International Journal of Business and Management 8 (19), 62, 2013 | 26 | 2013 |
| Factor that Affect the Adoption of Internet banking in Malaysia TS Ong, YH Hong, BH Teh International Business management 8 (2), 55-63, 2014 | 25 | 2014 |
| Enhancing the implementation of telecommuting (work from home) in Malaysia BH Teh, PC Hooi, YL Loh, T San Ong, YH Hong Asian social science 9 (7), 1, 2013 | 25 | 2013 |
| Exploring gender differences in Malaysian urban adolescent Internet usage PCH Soh, BH Teh, YH Hong, T San Ong, JP Charlton First Monday, 2013 | 22 | 2013 |
| Exploring multi-dimensions of customer value in service industry N Khan, SA Kadir, S Latifah, HY Hoe Australian Journal of Basic and Applied Sciences 7 (4), 43-55, 2013 | 13 | 2013 |
| Consumer purchase intention and cross-border shopping: implementation of goods and services tax (GST) YH Hong, BH Teh, PCH Soh, T San Ong International Journal of Business and Management 10 (8), 198, 2015 | 10 | 2015 |
| The Influence of Environmental Values on Green Purchase Behaviour: Direct, Indirect, or Both? BC Tan, YH Hong, WH Lam International Journal of Business and Management 10 (12), 234, 2015 | 9 | 2015 |
| Impacts of Online Social Media on Tourist Attitude and Travel Planning YH Hong, BC Tan, N Khan Australian Journal of Basic and Applied Sciences 8 (13), 412-415, 2014 | 2 | 2014 |
| Application of Sun Tzu Art of War Strategies in Different Stages of Organizational Life Cycle: A Study in Malaysian Manufacturing Organizations. G Vinayan, YH Hong, N Khan Australian Journal of Basic and Applied Sciences 7 (11), 551-613, 2013 | 2 | 2013 |
| A study of hybrid car adoption in Malaysia YH Hong, G Vinayan, MM Abdullah, N Khan | 2 | 2012 |
| OPERATIONALIZATION OF SUN TZU ART OF WAR STRATEGIES FOR BUSINESS EXCELLENCE: A STUDY ON MALAYSIAN MANUFACTURING INDUSTRIES G Vinayan, HY Hoe | | 2012 |
| A STUDY OF HYBRID CAR ADOPTION IN MALAYSIA HY Hoe, G Vinayan, MM Abdullah, N Khan | | 2012 |
