| How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship S Laurie, K Mortimer Journal of Marketing Management 35 (3-4), 231-252, 2019 | 93 | 2019 |
| ‘IMC is dead. Long live IMC’: Academics' versus practitioners' views S Laurie, K Mortimer Journal of Marketing Management 27 (13-14), 1464-1478, 2011 | 81 | 2011 |
| The internal and external challenges facing clients in implementing IMC K Mortimer, S Laurie European Journal of Marketing 51 (3), 511-527, 2017 | 28 | 2017 |
| Has advertising lost its meaning? Views of UK and US millennials S Laurie, K Mortimer, F Beard Journal of Promotion Management 25 (6), 765-782, 2019 | 21 | 2019 |
| Partner or supplier: An examination of client/agency relationships in an IMC context K Mortimer, S Laurie Journal of Marketing Communications 25 (1), 28-40, 2019 | 20 | 2019 |
| A Communication-Based Marketing Model for Managing Relationships S Laurie, K Mortimer Journal of Marketing Management 27, 1464-1478, 2011 | 8 | 2011 |
| Ad agency leadership in the US, UK, and Australia: a mixed-method analysis of effective attributes and styles P Patwardhan, G Kerr, H Patwardhan, L Kelly, S Habib, K Mortimer, ... Journal of advertising 51 (2), 223-239, 2022 | 5 | 2022 |
| The management of corporate personality: An IMC perspective D Lauska, S Laurie, K Mortimer | 2 | 2014 |
| Implementation of integrated marketing communications: whose responsibility is it? S Laurie, K Mortimer Academy of Marketing, 2013 | 2 | 2013 |
| Enhancing students’ understanding of social media marketing and the use of advertising and public relations terminology within IMC: A participatory action research project S Laurie, K Mortimer, M Holtz, B Little Journal of Marketing Education 46 (1), 45-56, 2024 | 1 | 2024 |
| Students' attitude towards advertising in the new digital environment K Mortimer, S Laurie 15th International Conference on Research in Advertising (ICORIA) 2016, 1-12, 2016 | 1 | 2016 |
| Enhancing the'good'reducing'the bad'and managing the'ugly': a participatory action research (PAR) project into group work in undergraduate business education S Laurie, A Borley, C Leer, P Zigomo The Magic in Marketing, 1-12, 2015 | 1 | 2015 |
| Barriers to the implementation of Integrated Marketing Communications: the client perspective K Mortimer, S Laurie | 1 | 2012 |
| The impact of social media on the shape and form of Public Relations and Advertising within IMC K Mortimer, S Laurie 2022 International Conference on Research in Advertising, 2022 | | 2022 |
| Ad Agency Leadership in the US, UK and Australia: A mixed method analysis of effective attributes and styles K Mortimer, S Laurie, G Kerr, P Patwardhan Journal of Advertising 51 (2), 2021 | | 2021 |
| Attitude towards advertising the views of UK and US Millennials S Laurie, K Mortimer, F Beard Academy of Marketing Conference: When you tire of Marketing you tire of life, 2019 | | 2019 |
| The role of peer feedback in the development of students' ability to engage in difficult conversations about performance C Leer, S Laurie Association of Events Management Education (AEME) Forum 2017, 2017 | | 2017 |
| What is advertising? A study of the perceptions of Millenials S Laurie, K Mortimer, F Beard 16th International Conference on Research in Advertising (ICORIA) 2017, 2017 | | 2017 |
| The integration challenge: getting clients and agencies to work together K Mortimer, S Laurie Academy of Marketing, 2016 | | 2016 |
| Reflecting on reflection: what we know and what we need to know; insight from a capstone marketing communication module S Laurie, H Beeson Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical …, 2016 | | 2016 |
Kathleen MortimerUniversity of NorthamptonVerified email at northampton.ac.uk
