Marc K Peter
Cited by
Cited by
Strategic Action Fields of Digital Transformation: An Exploration of the Strategic Action Fields of Swiss SMEs and Large Enterprises
JPL M. K. Peter, C. Kraft
Journal of Strategy and Management 13 (1), 160-180, 2020
The practice of foresight in long-term planning
MK Peter, DG Jarratt
Technological Forecasting and Social Change 101, 49-61, 2015
Action Fields of Digital Transformation - A Review and Comparative Analysis of Digital Transformation Maturity Models and Frameworks
MKP J Bumann
Digitalisierung und andere Innovationsformen im Management 2, 13-40, 2019
The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms
MK Peter, M Dalla Vecchia
New Trends in Business Information Systems and Technology, 251-265, 2021
KMU-Transformation: Als KMU die Digitale Transformation erfolgreich umsetzen.: Forschungsresultate und Praxisleitfaden.
MK Peter
BoD–Books on Demand, 2017
The digital transformation of Swiss small and medium-sized enterprises: insights from digital tool adoption
C Kraft, JP Lindeque, MK Peter
Journal of Strategy and Management 15 (3), 468-494, 2022
Marketing and smart technologies
JL Reis, MK Peter, R Cayolla, Z Bogdanovic
Proceedings of ICMarkTech 1, 2021
How TikTok’s algorithm beats facebook & co. for attention under the theory of escapism: a network sample analysis of Austrian, German and Swiss users
M Rach, MK Peter
Digital Marketing & eCommerce Conference, 137-143, 2021
Digital Innovation Hubs—The present future of collaborative research, business and marketing development opportunities
A Georgescu, S Avasilcai, MK Peter
Marketing and Smart Technologies: Proceedings of ICMarkTech 2020, 363-374, 2021
Niederlassungen führen: Mit Subsidiary Governance zum Erfolg
P Renz, N Boehrer, MK Peter
The Evolving Approach to Strategic Corporate Foresight at Swiss Bank PostFinance in the Age of Digital Transformation
MK Peter
Futures Thinking and Organizational Policy. Case Studies for Managing Rapid …, 2019
Assessing the Quality and Impact of eHealth Tools: Systematic Literature Review and Narrative Synthesis
MKP Christine Jacob, Johan Lindeque, Alexander Klein, Chris Ivory, Sabina Heuss
JMIR Hum Factors 10, 2023
Arbeitswelt 4.0: Als KMU die Arbeitswelt der Zukunft erfolgreich gestalten. Forschungsresultate und Praxisleitfaden
MK Peter
Digitalisierung bei Genossenschaften
MK Peter, A Jungmeister
Zeitschrift für das gesamte Genossenschaftswesen 67 (3), 133-160, 2017
MK Peter
Als KMU die Digitale Transformation erfolgreich umsetzen …, 2017
The Residents' Perception of the Impacts of Tourism in Porto
MKP J Carvalho, S Ribeiro
Marketing and Smart Technologies. Proceedings of ICMarkTech 2019, 420-434, 2020
Praxisleitfaden: Handlungsfelder und Vorgehensmodell der Digitalen Transformation
MK Peter, C Kraft, D Schwaferts
KMU-Transformation: Als KMU die Digitale Transformation erfolgreich umsetzen …, 2017
Digital internal communication: An interplay of socio‐technical elements
L Wuersch, A Neher, MK Peter
International Journal of Management Reviews 25 (3), 614-639, 2023
Associative and non-associative business structures: a literature review for the identification of business development opportunities for SME in the digital age
A Georgescu, MK Peter, S Avasilcai
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 …, 2022
Strategic foresight and innovation management: A comparative study across international Swiss banks
S Baumgartner, M Peter
Athens Journal of Business & Economics 8 (4), 309-328, 2022
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