| Strategic Action Fields of Digital Transformation: An Exploration of the Strategic Action Fields of Swiss SMEs and Large Enterprises JPL M. K. Peter, C. Kraft Journal of Strategy and Management 13 (1), 160-180, 2020 | 198 | 2020 |
| The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms MK Peter, M Dalla Vecchia New Trends in Business Information Systems and Technology, 251-265, 2021 | 132 | 2021 |
| Action Fields of Digital Transformation - A Review and Comparative Analysis of Digital Transformation Maturity Models and Frameworks MKP J Bumann Digitalisierung und andere Innovationsformen im Management 2, 13-40, 2019 | 129 | 2019 |
| The practice of foresight in long-term planning MK Peter, DG Jarratt Technological Forecasting and Social Change 101, 49-61, 2015 | 117 | 2015 |
| The digital transformation of Swiss small and medium-sized enterprises: insights from digital tool adoption C Kraft, JP Lindeque, MK Peter Journal of Strategy and Management 15 (3), 468-494, 2022 | 54 | 2022 |
| KMU-Transformation: Als KMU die Digitale Transformation erfolgreich umsetzen.: Forschungsresultate und Praxisleitfaden. MK Peter BoD–Books on Demand, 2017 | 40 | 2017 |
| How TikTok’s algorithm beats facebook & co. for attention under the theory of escapism: a network sample analysis of Austrian, German and Swiss users M Rach, MK Peter Digital Marketing & eCommerce Conference, 137-143, 2021 | 23 | 2021 |
| Digital Innovation Hubs—The present future of collaborative research, business and marketing development opportunities A Georgescu, S Avasilcai, MK Peter Marketing and Smart Technologies: Proceedings of ICMarkTech 2020, 363-374, 2021 | 20 | 2021 |
| Assessing the Quality and Impact of eHealth Tools: Systematic Literature Review and Narrative Synthesis MKP Christine Jacob, Johan Lindeque, Alexander Klein, Chris Ivory, Sabina Heuss JMIR Hum Factors 10, 2023 | 16 | 2023 |
| Niederlassungen führen: Mit Subsidiary Governance zum Erfolg P Renz, N Boehrer, MK Peter | 10* | 2022 |
| Arbeitswelt 4.0: Als KMU die Arbeitswelt der Zukunft erfolgreich gestalten. Forschungsresultate und Praxisleitfaden MK Peter | 9 | 2019 |
| The Evolving Approach to Strategic Corporate Foresight at Swiss Bank PostFinance in the Age of Digital Transformation MK Peter Futures Thinking and Organizational Policy. Case Studies for Managing Rapid …, 2019 | 9 | 2019 |
| Digital internal communication: An interplay of socio‐technical elements L Wuersch, A Neher, MK Peter International Journal of Management Reviews 25 (3), 614-639, 2023 | 8 | 2023 |
| Digitalisierung bei Genossenschaften MK Peter, A Jungmeister Zeitschrift für das gesamte Genossenschaftswesen 67 (3), 133-160, 2017 | 7 | 2017 |
| KMU-transformation MK Peter Als KMU die Digitale Transformation erfolgreich umsetzen …, 2017 | 7 | 2017 |
| The Residents' Perception of the Impacts of Tourism in Porto MKP J Carvalho, S Ribeiro Marketing and Smart Technologies. Proceedings of ICMarkTech 2019, 420-434, 2020 | 6 | 2020 |
| Marketing Automation: A Project Framework in Support of Digital Transformation MDV MK Peter Business Information Systems and Technology 4.0: New Trends in the Age of …, 2018 | 5 | 2018 |
| Praxisleitfaden: Handlungsfelder und Vorgehensmodell der Digitalen Transformation MK Peter, C Kraft, D Schwaferts KMU-Transformation: Als KMU die Digitale Transformation erfolgreich umsetzen …, 2017 | 5 | 2017 |
| The influence of digital assistants on search engine strategies: recommendations for voice search optimization P Lambrecht, MK Peter Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 …, 2022 | 4 | 2022 |
| Marketing and smart technologies JL Reis, MK Peter, R Cayolla, Z Bogdanovic Proceedings of ICMarkTech 1, 2021 | 4 | 2021 |
Martina Dalla VecchiaProfessor of Digital Marketing, eCommerce and Social Media, FHNWVerified email at fhnw.ch
