Marylyn Carrigan
Marylyn Carrigan
Professor of Marketing and Sustainability, Edinburgh Business School, Heriot Watt University
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Cited by
Cited by
The myth of the ethical consumer–do ethics matter in purchase behaviour?
M Carrigan, A Attalla
Journal of consumer marketing 18 (7), 560-578, 2001
Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
E Boulstridge, M Carrigan
Journal of communication management 4 (4), 355-368, 2000
Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market
M Carrigan, I Szmigin, J Wright
Journal of Consumer Marketing 21 (6), 401-417, 2004
Green marketing orientation: Conceptualization, scale development and validation
KK Papadas, GJ Avlonitis, M Carrigan
Journal of Business Research 80, 236-246, 2017
A framework for sustainable marketing
R Gordon, M Carrigan, G Hastings
Marketing theory 11 (2), 143-163, 2011
The conscious consumer: taking a flexible approach to ethical behaviour
I Szmigin, M Carrigan, MG McEachern
International Journal of Consumer Studies 33 (2), 224-231, 2009
The interplay of strategic and internal green marketing orientation on competitive advantage
KK Papadas, GJ Avlonitis, M Carrigan, L Piha
Journal of Business Research 104, 632-643, 2019
The career identities of ‘mumpreneurs’: Women’s experiences of combining enterprise and motherhood
J Duberley, M Carrigan
International small business journal 31 (6), 629-651, 2013
The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities
C Moraes, M Carrigan, I Szmigin
Journal of Marketing Management 28 (1-2), 103-128, 2012
‘What's so special about family business?’An exploratory study of UK and Irish consumer experiences of family businesses
M Carrigan, J Buckley
International Journal of Consumer Studies 32 (6), 656-666, 2008
Sustainable luxury marketing: A synthesis and research agenda
N Athwal, VK Wells, M Carrigan, CE Henninger
International Journal of Management Reviews 21 (4), 405-426, 2019
Managing routine food choices in UK families: The role of convenience consumption
M Carrigan, I Szmigin, S Leek
Appetite 47 (3), 372-383, 2006
Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change
S Dibb, M Carrigan
European journal of marketing 47 (9), 1376-1398, 2013
Thinking locally, acting locally? Conscious consumers and farmers’ markets
MG McEachern, G Warnaby, M Carrigan, I Szmigin
Journal of marketing management 26 (5-6), 395-412, 2010
Learning to love the older consumer
I Szmigin, M Carrigan
Journal of Consumer Behaviour: An International Research Review 1 (1), 22-34, 2001
Fostering responsible communities: A community social marketing approach to sustainable living
M Carrigan, C Moraes, S Leek
Journal of business ethics 100, 515-534, 2011
Building a political brand: Ideology or voter-driven strategy
P Reeves, L de Chernatony, M Carrigan
Journal of Brand Management 13, 418-428, 2006
Will ethical consumers sustain their values in the global credit crunch?
M Carrigan, P De Pelsmacker
International Marketing Review 26 (6), 674-687, 2009
Defying marketing sovereignty: Voluntary simplicity at new consumption communities
C Bekin, M Carrigan, I Szmigin
Qualitative Market Research: an international journal 8 (4), 413-429, 2005
The older consumer as innovator: does cognitive age hold the key?
I Szmigin, M Carrigan
Journal of Marketing Management 16 (5), 505-527, 2000
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