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Marylyn Carrigan
Marylyn Carrigan
Professor of Marketing and Sustainability, Edinburgh Business School, Heriot Watt University
Verified email at hw.ac.uk
Title
Cited by
Cited by
Year
The myth of the ethical consumer–do ethics matter in purchase behaviour?
M Carrigan, A Attalla
Journal of consumer marketing 18 (7), 560-578, 2001
29892001
Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
E Boulstridge, M Carrigan
Journal of communication management 4 (4), 355-368, 2000
10202000
Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market
M Carrigan, I Szmigin, J Wright
Journal of Consumer Marketing 21 (6), 401-417, 2004
7602004
Green marketing orientation: Conceptualization, scale development and validation
KK Papadas, GJ Avlonitis, M Carrigan
Journal of Business Research 80, 236-246, 2017
5472017
A framework for sustainable marketing
R Gordon, M Carrigan, G Hastings
Marketing theory 11 (2), 143-163, 2011
5202011
The conscious consumer: taking a flexible approach to ethical behaviour
I Szmigin, M Carrigan, MG McEachern
International Journal of Consumer Studies 33 (2), 224-231, 2009
4742009
The interplay of strategic and internal green marketing orientation on competitive advantage
KK Papadas, GJ Avlonitis, M Carrigan, L Piha
Journal of Business Research 104, 632-643, 2019
4072019
The career identities of ‘mumpreneurs’: Women’s experiences of combining enterprise and motherhood
J Duberley, M Carrigan
International small business journal 31 (6), 629-651, 2013
3372013
The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities
C Moraes, M Carrigan, I Szmigin
Journal of Marketing Management 28 (1-2), 103-128, 2012
2912012
‘What's so special about family business?’An exploratory study of UK and Irish consumer experiences of family businesses
M Carrigan, J Buckley
International Journal of Consumer Studies 32 (6), 656-666, 2008
2792008
Sustainable luxury marketing: A synthesis and research agenda
N Athwal, VK Wells, M Carrigan, CE Henninger
International Journal of Management Reviews 21 (4), 405-426, 2019
2772019
Managing routine food choices in UK families: The role of convenience consumption
M Carrigan, I Szmigin, S Leek
Appetite 47 (3), 372-383, 2006
2242006
Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change
S Dibb, M Carrigan
European journal of marketing 47 (9), 1376-1398, 2013
2122013
Thinking locally, acting locally? Conscious consumers and farmers’ markets
MG McEachern, G Warnaby, M Carrigan, I Szmigin
Journal of marketing management 26 (5-6), 395-412, 2010
1922010
Learning to love the older consumer
I Szmigin, M Carrigan
Journal of Consumer Behaviour: An International Research Review 1 (1), 22-34, 2001
1882001
Fostering responsible communities: A community social marketing approach to sustainable living
M Carrigan, C Moraes, S Leek
Journal of business ethics 100, 515-534, 2011
1842011
Building a political brand: Ideology or voter-driven strategy
P Reeves, L de Chernatony, M Carrigan
Journal of Brand Management 13, 418-428, 2006
1802006
Will ethical consumers sustain their values in the global credit crunch?
M Carrigan, P De Pelsmacker
International Marketing Review 26 (6), 674-687, 2009
1752009
Defying marketing sovereignty: Voluntary simplicity at new consumption communities
C Bekin, M Carrigan, I Szmigin
Qualitative Market Research: an international journal 8 (4), 413-429, 2005
1662005
The older consumer as innovator: does cognitive age hold the key?
I Szmigin, M Carrigan
Journal of Marketing Management 16 (5), 505-527, 2000
1562000
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