| Creative that sells: How advertising execution affects sales N Hartnett, R Kennedy, B Sharp, L Greenacre Journal of Advertising 45 (1), 102-112, 2016 | 34 | 2016 |
| Comparing direct and indirect branding in advertising N Hartnett, J Romaniuk, R Kennedy Australasian Marketing Journal (AMJ) 24 (1), 20-28, 2016 | 13 | 2016 |
| The Relative Influence of Advertising and Word-of-Mouth on Viewing New Season Television Programmes J Romaniuk, N Hartnett European Journal of Marketing 51 (1), 65-81, 2017 | 11 | 2017 |
| Examining older consumers’ loyalty towards older brands in grocery retailing P Phua, R Kennedy, G Trinh, B Page, N Hartnett Journal of Retailing and Consumer Services 52, 101893, 2020 | 7 | 2020 |
| Best measures of attention to creative tactics in TV advertising: when do attention-getting devices capture or reduce attention? S Bellman, M Nenycz-Thiel, R Kennedy, N Hartnett, D Varan Journal of Advertising Research 59 (3), 295-311, 2019 | 7 | 2019 |
| Generalisability of Advertising Persuasion Principles B Sharp, N Hartnett European Journal of Marketing 50 (1/2), 301-305, 2016 | 7 | 2016 |
| Does Double Jeopardy apply using average spend per buyer as the loyalty metric? J Dawes, A Bond, N Hartnett, B Sharp Australasian Marketing Journal (AMJ) 25 (4), 261-268, 2017 | 6 | 2017 |
| Marketers' Intuitions about the Sales Effectiveness of Advertisements N Hartnett, R Kennedy, B Sharp, L Greenacre Journal of Marketing Behavior 2 (2–3), 177-194, 2016 | 5 | 2016 |
| Advertising and Word-of-mouth: Relative and Interactive Effects on Television Audience Draw N Harnett ANZMAC, 2008 | 5 | 2008 |
| Marketing is scrambled: All evidence-based theorists are invited to breakfast R Kennedy, N Hartnett Australasian Marketing Journal (AMJ) 26 (4), 303-306, 2018 | 3 | 2018 |
| Launch of Freeview in Australia: where did the audience come from? V Beal School of Marketing, Edith Cowan University, 2011 | 3 | 2011 |
| Is Brand Distinctiveness a Separate Facet of Brand Knowledge? N Hartnett ANZMAC, 2010 | 3 | 2010 |
| Understanding, identifying and building distinctive brand assets J Romaniuk University of South Australia, 2010 | 3 | 2010 |
| Distinctive assets and advertising effectiveness N Hartnett | 2 | 2011 |
| Developing memory structures for brand identity elements in packaged goods markets J Romaniuk University of Canterbury, 2010 | 2 | 2010 |
| Quantifying Freeview's Effect on TV Advertising Campaign Delivery in Australia V Beal School of Marketing, Edith Cowan University, 0 | 1 | |
| Extending validity testing of the Persuasion Principles Index N Hartnett, L Greenacre, R Kennedy, B Sharp European Journal of Marketing, 2020 | | 2020 |
| Advertisements that Sell NA Hartnett University of South Australia, 2015 | | 2015 |
| Advertising BM Sharp, R Kennedy, N Hartnett Oxford University Press, 2013 | | 2013 |
| Investigating the Relationship Between Brand Execution and Advertisement Liking in Television Advertising J Romaniuk University of Canterbury, 0 | | |
