Nicole Hartnett
Nicole Hartnett
Ehrenberg-Bass Institute for Marketing Science, University of South Australia
Verified email at marketingscience.info
Title
Cited by
Cited by
Year
Creative that sells: How advertising execution affects sales
N Hartnett, R Kennedy, B Sharp, L Greenacre
Journal of Advertising 45 (1), 102-112, 2016
342016
Comparing direct and indirect branding in advertising
N Hartnett, J Romaniuk, R Kennedy
Australasian Marketing Journal (AMJ) 24 (1), 20-28, 2016
132016
The Relative Influence of Advertising and Word-of-Mouth on Viewing New Season Television Programmes
J Romaniuk, N Hartnett
European Journal of Marketing 51 (1), 65-81, 2017
112017
Examining older consumers’ loyalty towards older brands in grocery retailing
P Phua, R Kennedy, G Trinh, B Page, N Hartnett
Journal of Retailing and Consumer Services 52, 101893, 2020
72020
Best measures of attention to creative tactics in TV advertising: when do attention-getting devices capture or reduce attention?
S Bellman, M Nenycz-Thiel, R Kennedy, N Hartnett, D Varan
Journal of Advertising Research 59 (3), 295-311, 2019
72019
Generalisability of Advertising Persuasion Principles
B Sharp, N Hartnett
European Journal of Marketing 50 (1/2), 301-305, 2016
72016
Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
J Dawes, A Bond, N Hartnett, B Sharp
Australasian Marketing Journal (AMJ) 25 (4), 261-268, 2017
62017
Marketers' Intuitions about the Sales Effectiveness of Advertisements
N Hartnett, R Kennedy, B Sharp, L Greenacre
Journal of Marketing Behavior 2 (2–3), 177-194, 2016
52016
Advertising and Word-of-mouth: Relative and Interactive Effects on Television Audience Draw
N Harnett
ANZMAC, 2008
52008
Marketing is scrambled: All evidence-based theorists are invited to breakfast
R Kennedy, N Hartnett
Australasian Marketing Journal (AMJ) 26 (4), 303-306, 2018
32018
Launch of Freeview in Australia: where did the audience come from?
V Beal
School of Marketing, Edith Cowan University, 2011
32011
Is Brand Distinctiveness a Separate Facet of Brand Knowledge?
N Hartnett
ANZMAC, 2010
32010
Understanding, identifying and building distinctive brand assets
J Romaniuk
University of South Australia, 2010
32010
Distinctive assets and advertising effectiveness
N Hartnett
22011
Developing memory structures for brand identity elements in packaged goods markets
J Romaniuk
University of Canterbury, 2010
22010
Quantifying Freeview's Effect on TV Advertising Campaign Delivery in Australia
V Beal
School of Marketing, Edith Cowan University, 0
1
Extending validity testing of the Persuasion Principles Index
N Hartnett, L Greenacre, R Kennedy, B Sharp
European Journal of Marketing, 2020
2020
Advertisements that Sell
NA Hartnett
University of South Australia, 2015
2015
Advertising
BM Sharp, R Kennedy, N Hartnett
Oxford University Press, 2013
2013
Investigating the Relationship Between Brand Execution and Advertisement Liking in Television Advertising
J Romaniuk
University of Canterbury, 0
The system can't perform the operation now. Try again later.
Articles 1–20