| Trait and image interaction: In ecotourism preference RE Krider, A Arguello, C Campbell, JD Mora Annals of Tourism research 37 (3), 779-801, 2010 | 77 | 2010 |
| Television co-viewing in Mexico: An assessment on people meter data JD Mora, J Ho, R Krider Journal of Broadcasting & Electronic Media 55 (4), 448-469, 2011 | 35 | 2011 |
| Do companions really enhance shopping? Assessing social lift over forms of shopper value in Mexico JD Mora, EM González Journal of Retailing and Consumer Services 28, 228-239, 2016 | 25 | 2016 |
| Social Context and Advertising Effectiveness: A Dynamic Study JD Mora International Journal of Advertising, 2015 | 15 | 2015 |
| Online Media in Fast-growing Companies:. Adoption, usage and relation to revenues JD Mora, NG Barnes Marketing Management Journal 21 (2), 128-144, 2011 | 8 | 2011 |
| Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico JH Jose-Domingo Mora, Robert Krider Journal of Advertising Research 55 (1), 22-36, 2015 | 6* | 2015 |
| Understanding the social structure of television audiences: Three essays JD Mora Simon Fraser University, 2010 | 5 | 2010 |
| Fuzzy dynamic groups: Measures and implications for television audiences JD Mora Fuzzy Methods for Customer Relationship Management and Marketing …, 2012 | 3 | 2012 |
| Does consumption make company better? An activity and companionship model of experienced utility JD Mora International Journal of Consumer Studies 46 (2), 636-652, 2022 | 2 | 2022 |
| Life Beyond Individual Choice: Group Behaviour in Television Audiences1 JD Mora, R Krider AS AC 28, 2007 | 2 | 2007 |
| HOW INTERNET PENETRATION AFFECTS LOCAL B&M RETAILERS. JD MORA Marketing Management Journal 31 (1), 2021 | 1 | 2021 |
| Is it better to shop together? Influence of group characteristics on individual buyer utility in Mexico and the United States EM González-Hernández, JD Mora, MY Sibdari Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | 1 | 2016 |
| Integrating Social and Activity Utilities to Explain Consumption: An Abstract JD Mora Academy of Marketing Science Annual Conference, 649-650, 2019 | | 2019 |
| Influence of Social Context on Consumption in the USA: An Abstract JD Mora Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| ADVERTISING-DRIVEN INTERPERSONAL INFLUENCE: AN EXPLORATION JD Mora American Academy of Advertising. Conference. Proceedings (Online), 124, 2017 | | 2017 |
| The Interpersonal Utility of Shopping: Confirmatory Study and Implications JD Mora, EMG Hernandez, MY Sibdari Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| Deviant Sociospheres: When Early, Unusual Influence Patterns Proclaim the Coming of Unusual Choices JD Mora Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| Influence of Group Characteristics on Individual Consumption when Sharing: An Exploratory Study on Television Viewing JD Mora Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015 | | 2015 |
Eva M. GonzálezTecnológico de MonterreyVerified email at tec.mx
