| Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry S D'Alessandro, A Girardi, L Tiangsoongnern Asia pacific journal of marketing and logistics 24 (3), 433-460, 2012 | 211 | 2012 |
| Social presence and customer brand engagement on Facebook brand pages W Pongpaew, M Speece, L Tiangsoongnern Journal of Product & Brand Management 26 (3), 262-281, 2017 | 174 | 2017 |
| University social responsibility and brand image of private universities in Bangkok J Plungpongpan, L Tiangsoongnern, M Speece International journal of educational management 30 (4), 2016 | 107 | 2016 |
| An examination of perceived risk and trust as determinants of online purchasing behaviour: a study within the USA gemstone industry L Tiangsoongnern Murdoch University, 2007 | 16 | 2007 |
| Consumer evaluations of co-branding: Analyzing the relationship of brand image consistency, brand personality similarity, brand extension authenticity, and the congruency … D Sattayawaksakul, JA Cote, L Tiangsoongnern Journal of Business Administration and Languages (JBAL) 7 (1), 19-26, 2019 | 9 | 2019 |
| Social presence and customer brand engagement in corporate Facebook W Pongpaew, M Speece, L Tiangsoongnern 12th EBES Conference–Singapore (Eurasia Business and Economics Society …, 2014 | 9 | 2014 |
| Customer brand engagement, perceived social presence, and brand trust and loyalty in corporate Facebook W Pongpaew, M Speece, L Tiangsoongnern 2016 Annual Conference of the Emerging Markets Conference Board …, 2016 | 7 | 2016 |
| Spirituality and ethical treatment of customers and employees by devout Thai women small business owners J Roenjun, M Speece, L Tiangsoongnern Business Ethics, the Environment & Responsibility 30 (4), 818-831, 2021 | 5 | 2021 |
| Digitization & globalization for the little players: the view from Thai SMEs M Speece, L Tiangsoongnern, J Roenjun Proceedings of the 43rd Annual Macromarketing Conference, Leipzig, Germany …, 2018 | 5 | 2018 |
| University social responsibility and brand consideration for universities J Plungpongpan, L Tiangsoongnern, M Speece 2016 Annual Conference of the Emerging Markets Conference Board …, 2016 | 4 | 2016 |
| Contributing factors to the success of football clubs in the Thai League S Vongthongkum, L Tiangsoongnern, J Tingsabhat Suthiparithat 31 (99), 160-173, 2017 | 3 | 2017 |
| Factors affecting online purchase intention of Thai Generation Z towards e-commerce platform R Charastrakool, L Tiangsoongnern Doctoral dissertation, Department of Marketing in Digital Era, College of …, 2020 | 2 | 2020 |
| Purchasing behavior and attitudes of organizational gemstone buyers L Tiangsoongnern International Review of Business Research Papers 7 (6), 225-239, 2011 | 2 | 2011 |
| How locus of control influences students'e-satisfaction with self service technology in higher education B Chitty, S Ward, T Noble, L Tiangsoongnern Australian and New Zealand Marketing Academy Conference (2009), 1-9, 2009 | 2 | 2009 |
| Like a glittering prize: The impact of perceived risk and trust as determinants of online purchasing behaviour in the gemstone industry S Ward, A Girardi, L Tiangsoongnern ANZMAC 2007: Reputation, Responsibility, Relevance, 2007 | 2 | 2007 |
| The influences of privacy and security practices on gemstone purchasing online L Tiangsoongnern, T Vuori International We-B conference, 2004 | 2 | 2004 |
| The Influence of Integrated Advertising on the Brand Trust and Brand Loyalty of Smart IT Device Customers in Thailand: A Case of Corporate Facebook Media W Pongpaew, L Tiangsoongnern Veridian E-Journal, Silpakorn University (Humanities, Social Sciences and …, 2016 | 1 | 2016 |
| Factors affecting the purchasing behavior of Chinese tourists at the Naraya shops in Bangkok Y Qinqin, L Tiangsoongnern Dhurakij Pundit University Graduate School Journal 4 (3), 1077-1088, 2016 | 1 | 2016 |
| Consumer Perceptions of Marketing Communications During Crisis Situations T Niyomkij, M Speece, L Tiangsoongnern 2016 Annual Conference of the Emerging Markets Conference Board …, 2016 | 1 | 2016 |
| The Relationship between Demography, Emotional Quotient (EQ) Competencies, Communication Skills and Achievement of Dhurakij Pundit University’s Students C Rakwongskaseam, L Tiangsoongnern | 1 | 2013 |
Mark Speeceadjunct College of Management Mahidol University; adjunct research faculty Thammasat Business SchoolVerified email at mahidol.ac.th
