Mary Yoko Brannen
Mary Yoko Brannen
Copenhagen Business School, Honorary Professor; San Jose State University, Emerita
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From a distance and generalizable to up close and grounded: Reclaiming a place for qualitative methods in international business research
J Birkinshaw, MY Brannen, RL Tung
Journal of International Business Studies 42 (5), 573-581, 2011
Partnering across borders: Negotiating organizational culture in a German-Japanese joint venture
MY Brannen, JE Salk
Human relations 53 (4), 451-487, 2000
When Mickey loses face: Recontextualization, semantic fit, and the semiotics of foreignness
MY Brannen
Academy of Management Review 29 (4), 593-616, 2004
National culture, networks, and individual influence in a multinational management team
JE Salk, MY Brannen
Academy of Management journal 43 (2), 191-202, 2000
Bicultural individuals in organizations: Implications and opportunity
MY Brannen, DC Thomas
International Journal of Cross Cultural Management 10 (1), 5-16, 2010
Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics
DG Mick, JE Burroughs, P Hetzel, MY Brannen
Semiotica 2004 (152-1/4), 1-74, 2004
The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance
MY Brannen, R Piekkari, S Tietze
Language in international business, 139-162, 2017
Merging without alienating: Interventions promoting cross-cultural organizational integration and their limitations
MY Brannen, MF Peterson
Journal of international business studies 40 (3), 468-489, 2009
Bwana Mickey: constructing cultural consumption at Tokyo Disneyland
MY Brannen
Interdisciplinary Committee on Organizational Studies (ICOS), University of …, 1993
Bicultural competence and its impact on team effectiveness
HJ Hong
International Journal of Cross Cultural Management 10 (1), 93-120, 2010
Recontextualization and factory-to-factory knowledge transfers from japan to the US; The case of NSK
MY Brannen
Remade in America: Transplanting and transforming Japanese management …, 1999
Corporate languages and strategic agility: trapped in your jargon or lost in translation?
MY Brannen, YL Doz
California Management Review 54 (3), 77-97, 2012
From the editors: Can I trust your findings? Ruling out alternative explanations in international business research
A Cuervo-Cazurra, U Andersson, MY Brannen, BB Nielsen, AR Reuber
Journal of International Business Studies 47 (8), 881-897, 2016
Home versus host—Identifying with either, both, or neither? The relationship between dual cultural identities and intercultural effectiveness
Y Lee
International Journal of Cross Cultural Management 10 (1), 55-76, 2010
From a distance and detached to up close and personal: Bridging strategic and cross-cultural perspectives in international management research and practice
MY Brannen, YL Doz
Scandinavian Journal of Management 26 (3), 236-247, 2010
Bicultural individuals and intercultural effectiveness
DC Thomas, MY Brannen, D Garcia
European Journal of Cross-Cultural Competence and Management 1 (4), 315-333, 2010
Globalization, biculturalism and cosmopolitanism: The acculturation status of Mexicans in upper management
K Gillespie, JB McBride, L Riddle
International Journal of Cross Cultural Management 10 (1), 37-53, 2010
Your next boss is Japanese: Negotiating cultural change at a western Massachusetts paper plant.
MY Brannen
Biculturals as natural bridges for intercultural communication and collaboration
MY Brannen, D Garcia, DC Thomas
Proceedings of the 2009 international workshop on Intercultural …, 2009
From the editors: Explaining theoretical relationships in international business research: Focusing on the arrows, NOT the boxes
DC Thomas, A Cuervo-Cazurra, MY Brannen
Journal of International Business Studies 42 (9), 1073-1078, 2011
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