| Corporate social responsibility in the 21st century: A view from the world's most successful firms J Snider, RP Hill, D Martin Journal of Business ethics 48 (2), 175-187, 2003 | 1164 | 2003 |
| Sustainable marketing D Martin, J Schouten Pearson, 2014 | 577 | 2014 |
| Consumption-driven market emergence DM Martin, JW Schouten Journal of Consumer research 40 (5), 855-870, 2014 | 496 | 2014 |
| The marketization of religion: Field, capital, and consumer identity JH McAlexander, BL Dufault, DM Martin, JW Schouten Journal of Consumer Research 41 (3), 858-875, 2014 | 275 | 2014 |
| The entrepreneurial marketing mix DM Martin Qualitative market research: an international journal 12 (4), 391-403, 2009 | 259 | 2009 |
| Claiming the throttle: multiple femininities in a hyper‐masculine subculture DM Martin, JW Schouten, JH McAlexander Consumption, Markets and Culture 9 (3), 171-205, 2006 | 223 | 2006 |
| Humor in middle management: Women negotiating the paradoxes of organizational life DM Martin Journal of applied communication Research 32 (2), 147-170, 2004 | 175 | 2004 |
| Marketing and the new materialism K Scott, DM Martin, JW Schouten Journal of Macromarketing 34 (3), 282-290, 2014 | 160 | 2014 |
| Consumer movements and collective creativity: The case of restaurant day HA Weijo, DM Martin, EJ Arnould Journal of Consumer Research 45 (2), 251-274, 2018 | 140 | 2018 |
| The evolution of a subculture of consumption JW Schouten, DM Martin, JH McAlexander Consumer tribes, 82-90, 2012 | 81 | 2012 |
| Humor works: Communication style and humor functions in manager/subordinate relationships DM Martin, CO Rich, BM Gayle Taylor & Francis Group 69 (3), 206-222, 2004 | 75 | 2004 |
| The answer is sustainable marketing, when the question is: What can we do? DM Martin, JW Schouten Recherche et Applications en Marketing (English Edition) 29 (3), 107-109, 2014 | 57 | 2014 |
| A meta-analytic assessment of the effect of humorous lectures on learning DM Martin, RW Preiss, BM Gayle, M Allen Classroom communication and instructional processes: Advances through meta …, 2006 | 34 | 2006 |
| Investigating sustainable tourism heterogeneity: competing orders of worth among stakeholders of a Nordic destination F Lindberg, J Fitchett, D Martin Journal of Sustainable Tourism, 2019 | 32 | 2019 |
| Three times a study: Business students and the library H Senior, K Wu, DM Martin, M Mellinger Journal of Business & Finance Librarianship 14 (3), 202-229, 2009 | 29 | 2009 |
| Reporting ethnographic research: bringing segments to life through movie making and metaphor DM Martin, JW Schouten, JH McAlexander Handbook of qualitative research methods in marketing, 361-370, 2006 | 28 | 2006 |
| Accumulation by symbolic dispossession: Tourism development in advanced capitalism J Fitchett, F Lindberg, DM Martin Annals of Tourism Research 86, 103072, 2021 | 27 | 2021 |
| Balancing on the political high wire: The role of humor in the rhetoric of Ann Richards DM Martin Southern Journal of Communication 69 (4), 273-288, 2004 | 27 | 2004 |
| It isn't a matter of just being funny: Humor production by organizational leaders DM Martin, BM Gayle Communication Research Reports 16 (1), 72-80, 1999 | 26 | 1999 |
| Reducing the attitude-behavior gap in sustainable consumption: A theoretical proposition and the American electric vehicle market DM Martin, T Väistö Marketing in and for a Sustainable Society 13, 193-213, 2016 | 24 | 2016 |
