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Co-authors
George LoewensteinProfessor, Carnegie Mellon UniversityVerified email at andrew.cmu.edu
Joseph K. GoodmanThe Ohio State UniversityVerified email at osu.edu
Amar Cheemauniversity of virginiaVerified email at virginia.edu
Scott RickAssociate Professor of Marketing, University of MichiganVerified email at umich.edu
jennifer lernerCarnegie Mellon University; Harvard UniversityVerified email at harvard.edu
Dan ArielyProfessor of psychology and behavioral economics, Duke UniversityVerified email at danariely.com
Ronald E DahlProfessor of Public Health UC Berkeley; Director Institute of Human DevelopmentVerified email at berkeley.edu
James J. GrossProfessor of Psychology, Stanford UniversityVerified email at stanford.edu
Shahar AyalAssociate Professor, School of Psychology, Interdisciplinary Center (IDCVerified email at idc.ac.il
Richard ScheinesDean, Dietrich College of Humanities and Social Sciences, Carnegie Mellon UniversityVerified email at andrew.cmu.edu
Howard SeltmanStatistics, Carnegie Mellon UniversityVerified email at stat.cmu.edu
Alex John LondonCarnegie Mellon UniversityVerified email at andrew.cmu.edu
Kevin VolppProfessor of Medicine and Health Care Management, University of PennsylvaniaVerified email at wharton.upenn.edu
Carey K MorewedgeProfessor of Marketing | Everett W. Lord Distinguished Faculty Scholar, Boston UniversityVerified email at bu.edu
Deborah SmallProfessor of Marketing and Psychology, University of PennsylvaniaVerified email at wharton.upenn.edu

Cynthia Cryder
Associate Professor of Marketing, Washington University in St. Louis
Verified email at wustl.edu