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Citations per year
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Cited by
All
Since 2019
Citations
112
109
h-index
2
2
i10-index
1
1
0
28
14
2018
2019
2020
2021
2022
2023
2024
2
8
21
24
23
27
6
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Maximilian Wagner
Marketing & Strategie
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Marketing
Articles
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Cited by
Year
The impact of language style accommodation during social media interactions on brand trust
A Jakic, MO Wagner, A Meyer
Journal of Service Management 28 (3), 418-441
, 2017
107
2017
Determinanten konstruktiver und destruktiver Beschwerde: Eine Analyse von Treibern verschiedener Beschwerdearten unter Berücksichtigung der Markenidentifikation
F Huber, F Meyer, M Wagner, I Weißhaar-Fabiszak
BoD–Books on Demand
, 2019
2
2019
Postmoderne Markenführung: Die Rolle von Brand Engagement und Brand Meaning
A Jakić, M Wagner, A Meyer
Handbuch Markenführung, 737-757
, 2019
2
2019
Brand co-creation in service ecosystems–An ambidextrous approach
M Wagner, A Jakić, A Meyer
1
2016
GENERATION Y AND ITS PERCEPTION OF COOL BRANDS–A MIXED-METHOD APPROACH
A Jakić, M Wagner, A Meyer
Global Marketing Conference, 1996-2001
, 2014
2014
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