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Co-authors
Werner J. ReinartzProfessor of MarketingVerified email at uni-koeln.de- Raj VenkatesanProfessor of Business Administration, University of VirginiaVerified email at darden.virginia.edu
- george s dayThe Wharton School, University of PennsylvaniaVerified email at wharton.upenn.edu
- Denish ShahGeorgia State UniversityVerified email at gsu.edu
- J. Andrew PetersenAssociate Professor of Marketing, The Pennsylvania State UniversityVerified email at psu.edu
- Anita PansariMichigan State UniversityVerified email at msu.edu
- Roland RustUniversity of MarylandVerified email at rhsmith.umd.edu
- Timothy R. BohlingProfessor, and Chief Marketing and Graduate Enrollment Officer, Mendoza College of BusinessVerified email at nd.edu
- Girish RamaniProfessorial Lecturer, Kogod School of Business, American UniversityVerified email at american.edu
- rajendra srivastavaisbVerified email at isb.edu
- Jaishankar GaneshRutgers School of Business - CamdenVerified email at camden.rutgers.edu
- Srinivasaraghavan SriramUniversity of MichiganVerified email at umich.edu
- Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerified email at babson.edu
- Gregory S. CarpenterKellogg School of Management, Northwestern UniversityVerified email at kellogg.northwestern.edu
- Sarang SunderAssistant Professor of Marketing, Neeley School of Business, Texas Christian UniversityVerified email at tcu.edu
- MORRIS GEORGEBaylor UniversityVerified email at baylor.edu
- Lerzan AksoyAssociate Dean of Undergraduate Studies and Strategic Initiatives -- Professor of MarketingVerified email at fordham.edu
- Trichy V. KrishnanMarketing professor, NUS Business School, SingaporeVerified email at nus.edu.sg
- Sunil GuptaMarketing Professor, Harvard Business SchoolVerified email at hbs.edu
- Alok R. SabooTaylor E. Little Jr. Associate Professor of MarketingVerified email at gsu.edu
V. Kumar
Distinguished Term Professor, and Senior Fellow, Indian School of Business
Verified email at isb.edu - Homepage