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V. Kumar
V. Kumar
Distinguished Term Professor, and Senior Fellow, Indian School of Business
Verified email at isb.edu - Homepage
Title
Cited by
Cited by
Year
Marketing research-9th edition.
DA Aaker, V Kumar, GS Day
John Wiley & Sons, 2007
6724*2007
Marketing Research-10th Edition
DA Aaker, V Kumar, GS Day, RP Leone
John Wiley and Sons, 2010
6635*2010
Marketing Research-11th edition
DA Aaker, V Kumar, R Leone
Wiley Global Education, 2012
6625*2012
Marketing Research-7th edition
DA Aaker, V Kumar, GS Day
John Wiley and Sons, 2001
6354*2001
Marketing Research-5th edition
DA Aaker, V Kumar, GS Day
John Wiley and Sons, 1995
6321*1995
Marketing Research-8th edition
DA Aaker, V Kumar, GS Day
John Wiley and Sons, 2004
6283*2004
Marketing Research-4th edition
DA Aaker, V Kumar, GS Day
John Wiley and Sons, 2000
6283*2000
Marketing Research-6th edition
DA Aaker, V Kumar, GS Day
John Wiley and Sons, 1998
6283*1998
Marketing Research(12th edition)
GSD Aaker, David A., V. Kumar, Robert P. Leone
John Wiley and Sons, New York, NY, 2016
6265*2016
Marketing Research, (Маркетинговые исследования)-1st edition
DA Aaker, V Kumar, G Day
John Wiley & Sons, 2003
6251*2003
Customer experience management in retailing: an organizing framework
D Grewal, M Levy, V Kumar
Journal of Retailing 85 (1), 1-14, 2009
25472009
On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing
WJ Reinartz, V Kumar
Journal of Marketing 64 (4), 17-35, 2000
21592000
Pesquisa de marketing
DA Aaker, V Kumar, GS Day
Atlas, 2004
1787*2004
The impact of customer relationship characteristics on profitable lifetime duration
WJ Reinartz, V Kumar
Journal of Marketing 67 (1), 77-99, 2003
17292003
Measuring Marketing Productivity: Current Knowledge and Future Directions
RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava
Journal of Marketing 68 (4), 76-89, 2004
16112004
Undervalued or overvalued customers: capturing total customer engagement value
V Kumar, L Aksoy, B Donkers, R Venkatesan, T Wiesel, S Tillmanns
Journal of Service Research 13 (3), 297-310, 2010
16042010
The mismanagement of customer loyalty
W Reinartz, V Kumar
Harvard Business Review 80 (7), 86-95, 2002
15902002
A customer lifetime value framework for customer selection and resource allocation strategy
R Venkatesan, V Kumar
Journal of Marketing 68 (4), 106-125, 2004
13892004
Customer Relationship Management
V Kumar
Wiley International Encyclopedia of Marketing, 2010
1348*2010
Customer Engagement - The Construct, Antecedents and Consequences
A Pansari, V Kumar
Journal of the Academy of Marketing Science 45 (3), 294-311, 2017
12602017
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Articles 1–20