V. Kumar
V. Kumar
Regents Professor, Richard and Susan Lenny Distinguished Chair, & Professor of Marketing
Verified email at gsu.edu - Homepage
TitleCited byYear
Marketing research-9th edition.
DA Aaker, V Kumar, GS Day
John Wiley & Sons, 2007
5554*2007
Marketing Research-10th Edition
DA Aaker, V Kumar, GS Day, RP Leone
John Wiley and Sons, 2010
5488*2010
Marketing Research-7th edition
DA Aaker, V Kumar, GS Day
John Wiley and Sons, 2001
5377*2001
Marketing Research-5th edition
DA Aaker, V Kumar, GS Day
John Wiley and Sons, 1995
5354*1995
Marketing Research-8th edition
DA Aaker, V Kumar, GS Day
John Wiley and Sons, 2004
5327*2004
Marketing Research-4th edition
DA Aaker, V Kumar, GS Day
John Wiley and Sons, 2000
5327*2000
Marketing Research-6th edition
DA Aaker, V Kumar, GS Day
John Wiley and Sons, 1998
5327*1998
Marketing Research, (Маркетинговые исследования)-1st edition
DA Aaker, V Kumar, G Day
John Wiley & Sons, 2003
5300*2003
Marketing Research(12th edition)
GSD Aaker, David A., V. Kumar, Robert P. Leone
John Wiley and Sons, New York, NY, 2016
5290*2016
Pesquisa de marketing
DA Aaker, V Kumar, GS Day
Atlas, 2004
2225*2004
On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing
WJ Reinartz, V Kumar
Journal of Marketing 64 (4), 17-35, 2000
18332000
The impact of customer relationship characteristics on profitable lifetime duration
WJ Reinartz, V Kumar
Journal of Marketing 67 (1), 77-99, 2003
14782003
The mismanagement of customer loyalty
W Reinartz, V Kumar
Harvard Business Review 80 (7), 86-95, 2002
13832002
Measuring Marketing Productivity: Current Knowledge and Future Directions
RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava
Journal of Marketing 68 (4), 76-89, 2004
13682004
A customer lifetime value framework for customer selection and resource allocation strategy
R Venkatesan, V Kumar
Journal of Marketing 68 (4), 106-125, 2004
11652004
Undervalued or overvalued customers: capturing total customer engagement value
V Kumar, L Aksoy, B Donkers, R Venkatesan, T Wiesel, S Tillmanns
Journal of Service Research 13 (3), 297-310, 2010
9422010
Customer Relationship Management
V Kumar
Wiley International Encyclopedia of Marketing, 2010
917*2010
Building and sustaining profitable customer loyalty for the 21st century
V Kumar, D Shah
Journal of Retailing 80 (4), 317-329, 2004
9132004
Customer experience management in retailing: an organizing framework
D Grewal, M Levy, V Kumar
Journal of Retailing 85 (1), 1-14, 2009
9082009
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
W Reinartz, JS Thomas, V Kumar
Journal of Marketing 69 (1), 63-79, 2005
8962005
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