| EUROPEAN TRANSPORT INSIGHTS AND CHALLENGES. IN: HANDBOOK OF LOGISTICS AND SUPPLY-CHAIN MANAGEMENT C RUIJGROK | 468* | 2001 |
| In-store music and aroma influences on shopper behavior and satisfaction M Morrison, S Gan, C Dubelaar, H Oppewal Journal of Business Research 64 (6), 558-564, 2011 | 424 | 2011 |
| Combining revealed and stated preferences data M Ben-Akiva, M Bradley, T Morikawa, J Benjamin, T Novak, H Oppewal, ... Marketing Letters 5 (4), 335-349, 1994 | 316 | 1994 |
| Modeling hierarchical conjoint processes with integrated choice experiments H Oppewal, JJ Louviere, HJP Timmermans Journal of Marketing Research 31 (1), 92-105, 1994 | 305 | 1994 |
| More choice is better: Effects of assortment size and composition on assortment evaluation H Oppewal, K Koelemeijer International Journal of Research in Marketing 22 (1), 45-60, 2005 | 260 | 2005 |
| A multipurpose shopping trip model to assess retail agglomeration effects TA Arentze, H Oppewal, HJP Timmermans Journal of Marketing Research 42 (1), 109-115, 2005 | 240 | 2005 |
| Measuring perceived service quality using integrated conjoint experiments H Oppewal, M Vriens International Journal of Bank Marketing, 2000 | 193 | 2000 |
| Assessing the effects of assortment and ambience: a choice experimental approach K Koelemeijer, H Oppewal Journal of Retailing 75 (3), 319-345, 1999 | 192 | 1999 |
| Why consumers hesitate to shop online: An experimental choice analysis of grocery shopping and the role of delivery fees Y Huang, H Oppewal International Journal of Retail & Distribution Management 34 (4), 334-353, 2006 | 181 | 2006 |
| Place attachment in commercial settings: A gift economy perspective A Debenedetti, H Oppewal, Z Arsel Journal of Consumer Research 40 (5), 904-923, 2014 | 171 | 2014 |
| Understanding retail experiences-the case for ethnography MJ Healy, MB Beverland, H Oppewal, S Sands International Journal of Market Research 49 (6), 751-778, 2007 | 156 | 2007 |
| Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations H Oppewal, A Alexander, P Sullivan Journal of retailing and Consumer services 13 (4), 261-274, 2006 | 156 | 2006 |
| Residential choice behaviour of dual earner households: a decompositional joint choice model H Timmermans, A Borgers, J van Dijk, H Oppewal Environment and Planning A 24 (4), 517-533, 1992 | 147 | 1992 |
| Bundling and retail agglomeration effects on shopping behavior H Oppewal, B Holyoake Journal of Retailing and Consumer Services 11 (2), 61-74, 2004 | 144 | 2004 |
| Modeling consumer perception of public space in shopping centers H Oppewal, H Timmermans Environment and Behavior 31 (1), 45-65, 1999 | 143 | 1999 |
| Relative importance of scenario information and frequency information in the judgment of risk L Hendrickx, C Vlek, H Oppewal Acta Psychologica 72 (1), 41-63, 1989 | 142 | 1989 |
| Consumer choice of theme parks: A conjoint choice model of seasonality effects and variety seeking behavior ADAM Kemperman, AWJ Borgers, H Oppewal, HJP Timmermans Leisure Sciences 22 (1), 1-18, 2000 | 138 | 2000 |
| A toadstool among the mushrooms: Screening decisions and image theory's compatibility test LR Beach, E Strom Acta Psychologica 72 (1), 1-12, 1989 | 127 | 1989 |
| Modelling the effects of shopping centre size and store variety on consumer choice behaviour H Oppewal, HJP Timmermans, JJ Louviere Environment and Planning A 29 (6), 1073-1090, 1997 | 111 | 1997 |
| Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research M Meißner, J Pfeiffer, T Pfeiffer, H Oppewal Journal of Business Research 100, 445-458, 2019 | 105 | 2019 |
