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Walfried Lassar
Walfried Lassar
Verified email at fiu.edu
Title
Cited by
Cited by
Year
Measuring customer‐based brand equity
W Lassar, B Mittal, A Sharma
Journal of consumer marketing 12 (4), 11-19, 1995
31641995
Why do customers switch? The dynamics of satisfaction versus loyalty
B Mittal, WM Lassar
Journal of services marketing 12 (3), 177-194, 1998
13781998
Service Quality Perspective and Satisfaction in Private Banking
W Lassar, R Manolis, Chris, Winsor
International Journal of Bank Marketing 18 (4), 188-199, 2000
11772000
The role of personalization in service encounters
B Mittal, WM Lassar
Journal of retailing 72 (1), 95-109, 1996
8581996
The relationship between consumer innovativeness, personal characteristics, and online banking adoption
WM Lassar, C Manolis, SS Lassar
International Journal of Bank Marketing 23 (2), 176-199, 2005
7572005
Strategy and control in supplier–distributor relationships: An agency perspective
WM Lassar, JL Kerr
Strategic Management Journal 17 (8), 613-632, 1996
3751996
A model of trust and compliance in franchise relationships
MAP Davies, W Lassar, C Manolis, M Prince, RD Winsor
Journal of business venturing 26 (3), 321-340, 2011
3652011
Customer engagement behaviors: The role of service convenience, fairness and quality
SK Roy, V Shekhar, WM Lassar, T Chen
Journal of Retailing and Consumer Services 44, 293-304, 2018
3062018
Determinants of distribution intensity
GL Frazier, WM Lassar
Journal of Marketing 60 (4), 39-51, 1996
2771996
Customer engagement behavior in individualistic and collectivistic markets
SK Roy, MS Balaji, G Soutar, WM Lassar, R Roy
Journal of Business Research 86, 281-290, 2018
1932018
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites: A consumer perspective
S Kumar Roy, W M. Lassar, G T. Butaney
European Journal of Marketing 48 (9/10), 1828-1849, 2014
1902014
Sexual liberalism as a determinant of consumer response to sex in advertising
B Mittal, WM Lassar
Journal of Business and Psychology 15, 111-127, 2000
1132000
Convenience and satisfaction: Mediation of fairness and quality
SK Roy, WM Lassar, V Shekhar
The Service Industries Journal 36 (5-6), 239-260, 2016
812016
The Hunt–vitell general theoryof marketing ethics: can it enhance our understanding of principal-agent relationships in channels of distribution?
LJ Vermillion, WM Lassar, RD Winsor
Journal of Business Ethics 41 (3), 267-285, 2002
802002
Measuring consumer perceptions of business ethical behavior in two Muslim countries
J Tsalikis, W Lassar
Journal of business ethics 89, 91-98, 2009
762009
Measuring service quality: a systematic review of literature
SK Roy, WM Lassar, S Ganguli, B Nguyen, X Yu
International Journal of Services, Economics and Management 7 (1), 24-52, 2015
692015
Informal channel relationships in logistics
WM Lassar, W Zinn
Journal of Business Logistics 16 (1), 81, 1995
621995
Increasing the persuasiveness of a service guarantee: the role of service process evidence
H Marmorstein, D Sarel, WM Lassar
Journal of Services Marketing 15 (2), 147-159, 2001
592001
Language divergence in service encounters: Revisiting its influence on word-of-mouth
MS Balaji, SK Roy, WM Lassar
Journal of Business Research 72, 210-213, 2017
552017
Consumer affective reactions to product problems when the timing of warranty expiration varies
WM Lassar, VS Folkes, D Grewal, C Costley
Journal of Business Research 42 (3), 265-270, 1998
491998
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