Lynne Eagle
Lynne Eagle
Professor of Marketing, College of Business, Law and Governance, James Cook University
Verified email at jcu.edu.au - Homepage
TitleCited byYear
Are students customers? TQM and marketing perspectives
L Eagle, R Brennan
Quality assurance in education 15 (1), 44-60, 2007
3822007
IMC, brand communications, and corporate cultures: client/advertising agency co-ordination and cohesion
L Eagle, PJ Kitchen
European Journal of Marketing 34 (5/6), 667-686, 2000
2392000
Marketing communications: Principles and practice
PJ Kitchen
Cengage Learning EMEA, 1999
1831999
Balancing marketing education and information technology: Matching needs or needing a better match?
L Hunt, L Eagle, PJ Kitchen
Journal of Marketing Education 26 (1), 75-88, 2004
1242004
Balancing marketing education and information technology: Matching needs or needing a better match?
L Hunt, L Eagle, PJ Kitchen
Journal of Marketing Education 26 (1), 75-88, 2004
1242004
Insights into interpreting integrated marketing communications: a two-nation qualitative comparison
L Eagle, PJ Kitchen, S Bulmer
European Journal of Marketing 41 (7/8), 956-970, 2007
1012007
Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content
S Dahl, L Eagle, C BŠez
Young Consumers 10 (1), 46-59, 2009
952009
Commercial media literacy: what does it do, to whom—and does it matter?
L Eagle
Journal of Advertising 36 (2), 101-110, 2007
932007
Perceptions of integrated marketing communications among marketers & ad agency executives in New Zealand
L Eagle, P Kitchen, K Hyde, W Fourie, M Padisetti
International Journal of Advertising 18 (1), 89-119, 1999
701999
Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values
L Eagle, PJ Kitchen, L Rose, B Moyle
European journal of marketing 37 (10), 1332-1349, 2003
582003
Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity
L Eagle, P Kitchen
Journal of Marketing Communications 6 (2), 91-106, 2000
562000
Social marketing
L Eagle, S Dahl, S Hill, S Bird, F Spotswood, A Tapp
Pearson Education, 2013
512013
Reassessing the value of work‐experience placements in the context of widening participation in higher education
R Bennett, L Eagle, W Mousley, R Ali‐Choudhury
Journal of Vocational Education and Training 60 (2), 105-122, 2008
492008
Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand
BM Young, A De Bruin, L Eagle
Journal of Marketing Management 19 (3-4), 475-490, 2003
472003
Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand
BM Young, A De Bruin, L Eagle
Journal of Marketing Management 19 (3-4), 475-490, 2003
472003
Medicalization and marketing
R Brennan, L Eagle, D Rice
Journal of Macromarketing 30 (1), 8-22, 2010
422010
Exploring the link between obesity and advertising in New Zealand
L Eagle, S Bulmer, A De Bruin, PJ Kitchen
Journal of Marketing Communications 10 (1), 49-67, 2004
382004
Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
N Dens, P De Pelsmacker, L Eagle
Young Consumers 8 (1), 7-18, 2007
342007
Persuading young consumers to make healthy nutritional decisions
R Brennan, S Dahl, L Eagle
Journal of Marketing Management 26 (7-8), 635-655, 2010
312010
The rhetoric and reality of marketing: An international managerial approach
P Kitchen
Springer, 2003
282003
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