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Cassandra France
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Cited by
Year
An integrated model of customer-brand engagement: Drivers and consequences
C France, B Merrilees, D Miller
Journal of Brand Management 23, 119-136, 2016
3722016
Customer brand co-creation: a conceptual model
C France, B Merrilees, D Miller
Marketing Intelligence & Planning 33 (6), 848-864, 2015
2052015
The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model
J Carlini, D Grace, C France, J Lo Iacono
Journal of Marketing Management 35 (1-2), 182-205, 2019
1622019
Customer brand co-creation behavior: conceptualization and empirical validation
C France, D Grace, B Merrilees, D Miller
Marketing intelligence & planning 36 (3), 334-348, 2018
1142018
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
C France, D Grace, J Lo Iacono, J Carlini
Journal of brand Management 27, 466-480, 2020
692020
Predicting intention to recycle on the basis of the theory of planned behaviour
D Arli, A Badejo, J Carlini, C France, C Jebarajakirthy, K Knox, ...
International journal of nonprofit and voluntary sector marketing 25 (2), e1653, 2020
492020
The influence of health star rating labels on plant-based foods: the moderating role of consumers’ believability
MYA Ang, N Pontes, C France
Food Quality and Preference 107, 104827, 2023
72023
Unsustainable burgers? Deploying carbon footprint labels to enhance sustainability perceptions of animal-based food products
MYA Ang, N Pontes, C France
Journal of Retailing and Consumer Services 76, 103567, 2024
22024
Internal customers creating value in the workplace: Conceptualising the internal customer perceived value (ICPV) model
J Lo Iacono, J Carlini, C France, D Grace
Journal of Strategic Marketing, 1-17, 2024
2024
Planning for Disaster: Managing a Values-Based Brand Crisis: An Abstract
S Caulton, C France, R Pappu
Academy of Marketing Science Annual Conference-World Marketing Congress, 579-580, 2021
2021
Conceptualising a threshold concept in marketing
C France, A Wallin
Australia and New Zealand Marketing Conference, Winds of Change, 2-4 …, 2019
2019
BRAND CO-CREATION: EXPLORING ACTIVE CUSTOMER PARTICIPATION
C France
Griffith University, 2016
2016
Customer brand co-creation – provocation or possibility?
C France, B Merrilees, D Miller
9th Annual Global Brand Conference, Hertfordshire, UK., 2014
2014
The Effect of Offshore Shifts on Brand Attitude and Corporate Image
C France, N Pope
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2013
2013
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Articles 1–14