Rory Mulcahy
Cited by
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Gamification and serious games within the domain of domestic energy consumption: A systematic review
D Johnson, E Horton, R Mulcahy, M Foth
Renewable and Sustainable Energy Reviews 73, 249-264, 2017
Online support for vulnerable consumers: a safe place?
J Parkinson, L Schuster, R Mulcahy, HM Taiminen
Journal of Services Marketing, 2017
Electronic games: can they create value for the moderate drinking brand?
R Mulcahy, R Russell-Bennett, S Rundle-Thiele
Journal of Social Marketing, 2015
When less is more: the impact of macro and micro social media influencers’ disclosure
S Kay, R Mulcahy, J Parkinson
Journal of Marketing Management 36 (3-4), 248-278, 2020
How does serious m‐game technology encourage low‐income households to perform socially responsible behaviors?
A Yam, R Russell‐Bennett, M Foth, R Mulcahy
Psychology & Marketing 34 (4), 394-409, 2017
Designing gamified apps for sustainable consumption: A field study
R Mulcahy, R Russell-Bennett, D Iacobucci
Journal of Business Research 106, 377-387, 2020
Designing gamified transformative and social marketing services: an investigation of serious m-games
RF Mulcahy, R Russell-Bennett, N Zainuddin, KA Kuhn
Journal of Service Theory and Practice, 2018
‘Touch it, swipe it, shake it’: does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
RF Mulcahy, AS Riedel
Journal of Retailing and Consumer Services 54, 2020
Travelling alone or travelling far?
J French, R Russell-Bennett, R Mulcahy
Journal of Social Marketing, 2017
The role of emotional value for reading and giving eWOM in altruistic services
J Previte, R Russell-Bennett, R Mulcahy, C Hartel
Journal of Business Research 99, 157-166, 2019
Rules of (household) engagement: technology as manager, assistant and intern
K Letheren, R Russell-Bennett, RF Mulcahy, R McAndrew
European Journal of Marketing, 2019
Are households ready to engage with smart home technology?
R Mulcahy, K Letheren, R McAndrew, C Glavas, R Russell-Bennett
Journal of Marketing Management 35 (15-16), 1370-1400, 2019
Transformative gamification services for social behavior brand equity: a hierarchical model
A Tanouri, R Mulcahy, R Russell-Bennett
Journal of Service Theory and Practice, 2019
Does more sense make sense? An empirical test of high and low interactive retail technology
A Riedel, RF Mulcahy
Journal of Services Marketing, 2019
Money or mind? What matters most in influencing low-income earners to be energy efficient?
R Russell-Bennett, R Mulcahy, JA Little, T Swinton
Journal of Social Marketing, 2018
Taking advantage of electricity pricing signals in the digital age: Householders have their say. A summary report
R Russell-Bennett, R Mulcahy, R McAndrew, K Letheren, T Swinton, ...
Queensland University of Technology, 2017
A transformative value co-creation framework for online services
J Parkinson, RF Mulcahy, L Schuster, H Taiminen
Journal of Service Theory and Practice, 2019
Case Study: Reduce Your Juice: A digital marketing programme for reducing residential electricity use
R Russell-Bennett, R Mulcahy, R McAndrew, T Swinton, JA Little, ...
Routledge, 2018
Balancing entertainment and behaviour value: M-games as a social marketing agent of change
R Mulcahy, R Russell-Bennett, KA Kuhn
Australian and New Zealand Marketing Academy Conference, 627-627, 2014
Gaming attribute preferences in social marketing programmes
T Dietrich, R Mulcahy, K Knox
Journal of Social Marketing, 2018
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