| IMC: Has anything really changed? A new perspective on an old definition E Luck, J Moffatt Journal of Marketing Communications 15 (5), 311-325, 2009 | 125 | 2009 |
| Integrated marketing communications with online study tools 12 months B Chitty, W Chitty, E Luck, N Barker, AM Sassenberg, TA Shimp, ... Cengage AU, 2017 | 120 | 2017 |
| Developing a Second Life virtual field trip for university students: An action research approach S Mathews, L Andrews, E Luck Educational Research 54 (1), 17-38, 2012 | 51 | 2012 |
| Online environmental citizenship: Blogs, green marketing and consumer sentiment in the 21st Century E Luck, A Ginanti Electronic Green Journal 1 (35), 2013 | 48 | 2013 |
| Defining entertainment: an approach A McKee, C Collis, T Nitins, M Ryan, S Harrington, B Duncan, J Carter, ... Creative Industries Journal 7 (2), 108-120, 2014 | 47 | 2014 |
| What advertisers need to know about the iYGeneration: An Australian perspective E Luck, S Mathews Journal of Promotion Management 16 (1-2), 134-147, 2010 | 44 | 2010 |
| Engaging social customers–Influencing new marketing strategies for social media information sources B Gligorijevic, E Luck International Conference on E-business Technology and Strategy, 25-40, 2012 | 30 | 2012 |
| The well-being outcomes of multi-actor inter-organisational value co-creation and co-destruction within a service ecosystem XMS Chen, L Schuster, E Luck Journal of Services Marketing 37 (5), 606-619, 2023 | 24 | 2023 |
| An investigation of problem-solving support and relaxation motivations on e-WOM S Labsomboonsiri, S Mathews, E Luck Journal of Marketing Communications 23 (3), 273-292, 2017 | 22 | 2017 |
| Managing eWOM for hotel performance S Mathews, C Prentice, A Tsou, C Weeks, L Tam, E Luck Journal of Global Scholars of Marketing Science 32 (3), 331-350, 2022 | 20 | 2022 |
| WorkChoices, ImageChoices and the marketing of new industrial relations legislation J Bailey, K Townsend, E Luck Work, Employment and Society 23 (2), 285-304, 2009 | 20 | 2009 |
| Green marketing Communities and Blogs: Mapping consumer's attitudes for future sustainable marketing E Luck, A Giyanti Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC …, 2009 | 20 | 2009 |
| Row! Row! Row your boat! Transformative value cocreation and codestruction in elite and Olympic rowers R Mulcahy, E Luck Journal of Sport Management 34 (4), 354-366, 2020 | 18 | 2020 |
| Co-branding strategies for luxury fashion brands: Missoni for Target E Luck, G Muratovski, L Hedley Global Fashion Brands: Style, Luxury & History 1 (1), 41-56, 2014 | 17 | 2014 |
| Integrated marketing communications E Luck, N Barker, AM Sassenberg, B Chitty, TA Shimp, JC Andrews Cengage AU, 2020 | 15 | 2020 |
| The electronic village: the digital challenges in communication strategies for sporting organisations E Buchanan, E Luck International Journal of Business Environment 2 (2), 258-279, 2008 | 15 | 2008 |
| Recognise me or pay me? How rewards for online restaurant reviews impact continuity: A cross-country investigation S Labsomboonsiri, S Mathews, E Luck, R Mulcahy International journal of hospitality management 106, 103289, 2022 | 14 | 2022 |
| Internet resources and capabilities: Japanese SME risk-taking, industry and performance SW Mathews, M Maruyama, Y Sakurai, R Bebenroth, E Luck, HL Chen, ... Asia Pacific Business Review 24 (5), 675-692, 2018 | 13 | 2018 |
| The imc concept and political marketing: building a brand relationship with voters E Luck, S Chapman Proceedings of the 6th Annual Political Marketing Conference, 1-22, 2003 | 12 | 2003 |
| The social media (r) evolution: Obama's political campaign E Luck, J Beaton, J Moffatt Proceedings of the 2010 Global Marketing Conference, 1-20, 2010 | 11 | 2010 |
