Integrated Marketing Communications with Online Study Tools 12 Months B Chitty, W Chitty, E Luck, N Barker, AM Sassenberg, TA Shimp, ... Cengage AU, 2017 | 123 | 2017 |
IMC: Has anything really changed? A new perspective on an old definition E Luck, J Moffatt Journal of Marketing Communications 15 (5), 311-325, 2009 | 122 | 2009 |
Developing a Second Life virtual field trip for university students: An action research approach S Mathews, L Andrews, E Luck Educational Research 54 (1), 17-38, 2012 | 52 | 2012 |
Online environmental citizenship: Blogs, green marketing and consumer sentiment in the 21st Century E Luck, A Ginanti Electronic Green Journal 1 (35), 2013 | 50 | 2013 |
Defining entertainment: an approach A McKee, C Collis, T Nitins, M Ryan, S Harrington, B Duncan, J Carter, ... Creative Industries Journal 7 (2), 108-120, 2014 | 48 | 2014 |
What advertisers need to know about the iYGeneration: An Australian perspective E Luck, S Mathews Journal of Promotion Management 16 (1-2), 134-147, 2010 | 45 | 2010 |
Engaging social customers–Influencing new marketing strategies for social media information sources B Gligorijevic, E Luck International Conference on E-business Technology and Strategy, 25-40, 2012 | 32 | 2012 |
The well-being outcomes of multi-actor inter-organisational value co-creation and co-destruction within a service ecosystem XMS Chen, L Schuster, E Luck Journal of Services Marketing 37 (5), 606-619, 2023 | 22 | 2023 |
An investigation of problem-solving support and relaxation motivations on e-WOM S Labsomboonsiri, S Mathews, E Luck Journal of Marketing Communications 23 (3), 273-292, 2017 | 22 | 2017 |
WorkChoices, ImageChoices and the marketing of new industrial relations legislation J Bailey, K Townsend, E Luck Work, Employment and Society 23 (2), 285-304, 2009 | 22 | 2009 |
Managing eWOM for hotel performance S Mathews, C Prentice, A Tsou, C Weeks, L Tam, E Luck Journal of Global Scholars of Marketing Science 32 (3), 331-350, 2022 | 21 | 2022 |
Green marketing Communities and Blogs: Mapping consumer's attitudes for future sustainable marketing E Luck, A Giyanti Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC …, 2009 | 19 | 2009 |
Row! Row! Row your boat! Transformative value cocreation and codestruction in elite and Olympic rowers R Mulcahy, E Luck Journal of Sport Management 34 (4), 354-366, 2020 | 17 | 2020 |
Co-branding strategies for luxury fashion brands: Missoni for Target E Luck, G Muratovski, L Hedley Global Fashion Brands: Style, Luxury & History 1 (1), 41-56, 2014 | 17 | 2014 |
Integrated marketing communications E Luck, N Barker, AM Sassenberg, B Chitty, TA Shimp, JC Andrews Cengage AU, 2020 | 15 | 2020 |
The electronic village: the digital challenges in communication strategies for sporting organisations E Buchanan, E Luck International Journal of Business Environment 2 (2), 258-279, 2008 | 15 | 2008 |
Recognise me or pay me? How rewards for online restaurant reviews impact continuity: A cross-country investigation S Labsomboonsiri, S Mathews, E Luck, R Mulcahy International Journal of Hospitality Management 106, 103289, 2022 | 14 | 2022 |
IMC: Has anything really changed E Luck, J Moffatt A new perspective on an old, 2009 | 12 | 2009 |
Internet resources and capabilities: Japanese SME risk-taking, industry and performance SW Mathews, M Maruyama, Y Sakurai, R Bebenroth, E Luck, HL Chen, ... Asia Pacific Business Review 24 (5), 675-692, 2018 | 11 | 2018 |
The social media (r) evolution: Obama's political campaign E Luck, J Beaton, J Moffatt Proceedings of the 2010 Global Marketing Conference, 1-20, 2010 | 11 | 2010 |