Michael Parent
Michael Parent
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Aesthetics and ephemerality: Observing and preserving the luxury brand
P Berthon, L Pitt, M Parent, JP Berthon
California management review 52 (1), 45-66, 2009
Understanding consumer conversations around ads in a Web 2.0 world
C Campbell, LF Pitt, M Parent, PR Berthon
Journal of Advertising 40 (1), 87-102, 2011
Building citizen trust through e-government
M Parent, CA Vandebeek, AC Gemino
Government Information Quarterly 22 (4), 720-736, 2005
The new WTP: Willingness to participate
M Parent, K Plangger, A Bal
Business horizons 54 (3), 219-229, 2011
Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda
LF Pitt, M Parent, I Junglas, A Chan, S Spyropoulou
The Journal of Strategic Information Systems 20 (1), 27-37, 2011
Knowledge creation in focus groups: can group technologies help?
M Parent, RB Gallupe, WD Salisbury, JM Handelman
Information & management 38 (1), 47-58, 2000
Relationships between job skills and performance: A study of webmasters
MR Wade, M Parent
Journal of Management Information Systems 18 (3), 71-96, 2002
Mimetic isomorphism and technologyevaluation: Does imitation transcendjudgment?
P Tingling, M Parent
Journal of the Association for Information Systems 3 (1), 5, 2002
Governing information technology risk
M Parent, BH Reich
California Management Review 51 (3), 134-152, 2009
Cases in electronic commerce
SL Huff, M Wade, SL Schneberger, SL Huff
McGraw-Hill Higher Education, 2001
How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
M Reddy, N Terblanche, L Pitt, M Parent
Business Horizons 52 (2), 187-197, 2009
The social media release as a public relations tool: Intentions to use among B2B bloggers
P Steyn, E Salehi-Sangari, L Pitt, M Parent, P Berthon
Public Relations Review 36 (1), 87-89, 2010
Event sponsorship and ambush marketing: Lessons from the Beijing Olympics
L Pitt, M Parent, P Berthon, PG Steyn
Business Horizons 53 (3), 281-290, 2010
Tracking back-talk in consumer-generated advertising: an analysis of two interpretative approaches
C Campbell, LF Pitt, M Parent, P Berthon
Journal of advertising research 51 (1), 224-238, 2011
An exploratory study into brand alignment in B2B relationships
C Campbell, L Papania, M Parent, D Cyr
Industrial Marketing Management 39 (5), 712-720, 2010
An exploration of enterprise technology selection and evaluation
P Tingling, M Parent
The Journal of Strategic Information Systems 13 (4), 329-354, 2004
GSS for multi-organizational collaboration: reflections on process and content
F Ackermann, LA Franco, B Gallupe, M Parent
Group Decision and Negotiation 14, 307-331, 2005
Extending the capabilities of Internet‐based research: lessons from the field
P Tingling, M Parent, M Wade
Internet Research 13 (3), 223-235, 2003
A model of electronic commerce adoption by small voluntary organizations
N MacKay, M Parent, A Gemino
European Journal of Information Systems 13 (2), 147-159, 2004
Extending models of flow and e-loyalty
J Ilsever, D Cyr, M Parent
Journal of Information Science and Technology 4 (2), 3-22, 2007
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