Bryan A. Lukas
Bryan A. Lukas
Professor of Marketing, University of Manchester
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Cited by
Cited by
Marketing research
JF Hair Jr, B Lukas
McGraw-Hill Education Australia, 2014
Corporate citizenship: Cultural antecedents and business benefits
I Maignan, OC Ferrell, GTM Hult
Journal of the Academy of Marketing Science 27 (4), 455-469, 1999
The effect of market orientation on product innovation
BA Lukas, OC Ferrell
Journal of the academy of marketing science 28 (2), 239-247, 2000
The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
D Seno, BA Lukas
European journal of marketing 41 (1-2), 121-134, 2007
Linking service-dominant logic and strategic business practice: A conceptual model of a service-dominant orientation
IO Karpen, LL Bove, BA Lukas
Journal of Service Research 15 (1), 21-38, 2012
Schools of thought in organizational learning
SJ Bell, GJ Whitwell, BA Lukas
Journal of the academy of marketing science 30 (1), 70-86, 2002
The nature and social uses of the Internet: A qualitative investigation
I Maignan, BA Lukas
Journal of Consumer Affairs 31 (2), 346-371, 1997
A theoretical perspective of the antecedents and consequences of organizational learning in marketing channels
BA Lukas, GTM Hult, OC Ferrell
Journal of business research 36 (3), 233-244, 1996
Strategic fit in transitional economies: The case of China’s electronics industry
BA Lukas, JJ Tan, GTM Hult
Journal of Management 27 (4), 409-429, 2001
Country-of-origin contingencies
A Josiassen, BA Lukas, GJ Whitwell
International Marketing Review 25 (4), 423, 2008
Antecedents and outcomes of new product development speed: An interdisciplinary conceptual framework
A Menon, J Chowdhury, BA Lukas
Industrial Marketing Management 31 (4), 317-328, 2002
Service-dominant orientation: measurement and impact on performance outcomes
IO Karpen, LL Bove, BA Lukas, MJ Zyphur
Journal of Retailing 91 (1), 89-108, 2015
Striving for quality: the key role of internal and external customers
BA Lukas, I Maignan
Journal of Market-Focused Management 1 (2), 175-187, 1996
New product quality: intended and unintended consequences of new product development speed
BA Lukas, A Menon
Journal of Business Research 57 (11), 1258-1264, 2004
Firm-hosted online brand communities and new product success
RL Gruner, C Homburg, BA Lukas
Journal of the Academy of Marketing Science 42 (1), 29-48, 2014
Strategic type, market orientation, and the balance between adaptability and adaptation
BA Lukas
Journal of Business Research 45 (2), 147-156, 1999
How can a shareholder value approach improve marketing's strategic influence?
BA Lukas, GJ Whitwell, P Doyle
Journal of Business Research 58 (4), 414-422, 2005
Why do customers get more than they need? How organizational culture shapes product capability decisions
BA Lukas, GJ Whitwell, JB Heide
Journal of Marketing 77 (1), 1-12, 2013
Entry mode decisions: the role of managers' mental models
I Maignan, BA Lukas
Journal of Global Marketing 10 (4), 7-22, 1997
Marketing research (Vol. 2)
JF Hair Jr, B Lukas
Australia: McGraw-Hill Education, 2014
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