| The structure of online marketing communication channels R Owen, P Humphrey Journal of Management and Marketing Research 2, 1, 2009 | 148 | 2009 |
| Clarifying the simple assumption of the information load paradigm. RS Owen Advances in consumer research 19 (1), 1992 | 114 | 1992 |
| Public policy and diffusion of innovation R Owen, A Ntoko, D Zhang, J Dong Social indicators research 60, 179-190, 2002 | 17 | 2002 |
| Clarifying the Simple Assumption of the Secondary Task Technique. RS Owen Advances in Consumer Research 18 (1), 1991 | 16 | 1991 |
| Managing a US business school professor shortage RS Owen Research in Higher Education Journal 2, 1, 2009 | 14 | 2009 |
| Return on investment in traditional versus distributed learning R Owen, B Aworuwa 10th Annual Distance Education Conference, 2003 | 14 | 2003 |
| Using programmed branching to automate interactive cases on the web RS Owen Marketing Education Review 9 (3), 41-60, 1999 | 11 | 1999 |
| An experimental comparison of self-report and response time measures of consumer information processing KR Lord, RE Burnkrant, R Owen Proceedings of the American Marketing Association, 1989 | 11 | 1989 |
| The Role of Bundled Maintenance Warranties RS Owen, MC Cooper Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 9 | 2015 |
| Infrastructures of cyber warfare RS Owen Cyber warfare and cyber terrorism, 35-41, 2007 | 9 | 2007 |
| Consumer warranties and satisfaction guarantees: some definitions and issues RS Owen Services Marketing Quarterly 26 (2), 49-67, 2005 | 8 | 2005 |
| Consumer mental workload: meaning and measurement RS Owen The Ohio State University, 1992 | 7 | 1992 |
| Cheating in online courses for financial aid fraud in the US RS Owen Administrative Issues Journal: Connecting Education, Practice, and Research …, 2016 | 6 | 2016 |
| Online Advertising Fraud RS Owen Electronic Commerce: Concepts, Methodologies, Tools, and Applications, 1598-1605, 2008 | 6 | 2008 |
| Precursors to Web-Based Methodologies: Lessons We Can Learn from Teaching Machines, Automatic Tutoring Devices and Learning Hierarchies RS Owen, B Aworuwa E-Education Applications: Human Factors and Innovative Approaches, 338-349, 2004 | 5 | 2004 |
| A review of bundled and unbundled post-sale service options RS Owen, MA Mobin Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 4 | 2014 |
| Modeling cost trade-offs between traditional and technology-based course delivery R Owen, B Aworuwa, G Fragoso-Diaz, A Ntoko 11th Annual International Distance Education Conference, 2004 | 4 | 2004 |
| The Australian beekeeping manual R Owen Exisle Publishing, 2020 | 3 | 2020 |
| Post-Sale Field Service: Options, Costs, and a New Option RS Owen, MA Mobin, JR Grabner Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 3 | 2014 |
| Time and consumer information load RS Owen, CP Haugtvedt Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 3 | 2014 |
June DongSUNY OswegoVerified email at oswego.edu
