| The stigma turbine: A theoretical framework for conceptualizing and contextualizing marketplace stigma AM Mirabito, CC Otnes, E Crosby, DB Wooten, JE Machin, C Pullig, ... Journal of Public Policy & Marketing 35 (2), 170-184, 2016 | 97 | 2016 |
| The stigma of mental illness: Using segmentation for social change MA Yeh, RD Jewell, VL Thomas Journal of Public Policy & Marketing 36 (1), 97-116, 2017 | 46 | 2017 |
| Enhancing valuation: the impact of self-congruence with a brand on the endowment effect VL Thomas, M Yeh, RD Jewell Journal of Behavioral and Experimental Economics 58, 178-185, 2015 | 22 | 2015 |
| The myth/fact message frame and persuasion in advertising: enhancing attitudes toward the mentally ill MA Yeh, RD Jewell Journal of Advertising 44 (2), 161-172, 2015 | 21 | 2015 |
| Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance MA Yeh, RD Jewell, MY Hu Psychology & Marketing 30 (1), 36-45, 2013 | 17 | 2013 |
| Toward a “human being to commodity model” as an explanation for men's violent, sexual consumption of women MA Yeh, M Eilert, A Vlahos, SM Baker, T Stovall Journal of Consumer Affairs 55 (3), 911-938, 2021 | 6 | 2021 |
| Physical risk messaging enhances favorable attitudes toward mask wearing MA Yeh, AM Mirabito, SR Finkelstein Journal of Consumer Affairs 55 (4), 1682-1690, 2021 | 5 | 2021 |
| An investigation of age and gender differences in children’s preferences underlying choice MA Yeh, RD Jewell, C Zamudio Young Consumers 20 (1), 14-28, 2018 | 5 | 2018 |
| Conversations about conducting marketing research in mental health JE Machin, T Brister, RM Bossarte, J Drenten, RP Hill, DL Holland, ... Journal of Consumer Marketing 39 (6), 569-578, 2022 | 4 | 2022 |
| Cards, Creatures and Almost Anything: A Study of Children Trading MA Yeh Kent State University, 2013 | 1 | 2013 |
| Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression M Yeh, KL Walker, KV Legocki, M Eilert Journal of Marketing Management 39 (15-16), 1391-1416, 2023 | | 2023 |
| Filling the void? A critical assessment of consumer protection regulation and user-generated content in the pharmaceutical industry M Torres, K Walker, MA Yeh AMA Marketing and Public Policy Conference, 105, 2022 | | 2022 |
| Roundtable Summaries D Crockett, S Long-Tolbert, L Anderson, N Adkins, S Baker, A Bennett, ... Advances in Consumer Research 42, 2014 | | 2014 |
| Roundtable: Is It Still Worth It? Exploring Contemporary Marketplace Diversity Research D Crockett, L Anderson, S Long-Tolbert ACR North American Advances, 2014 | | 2014 |
| Object’S Attributes & Choice Decisions: a Developmental Investigation M Yeh, R Jewell, C Zamudio ACR North American Advances, 2014 | | 2014 |
