Follow
Arnaud DE BRUYN
Title
Cited by
Cited by
Year
A multi-stage model of word-of-mouth influence through viral marketing
A De Bruyn, GL Lilien
International journal of research in marketing 25 (3), 151-163, 2008
16652008
Artificial intelligence and marketing: Pitfalls and opportunities
A De Bruyn, V Viswanathan, YS Beh, JKU Brock, F Von Wangenheim
Journal of Interactive Marketing 51 (1), 91-105, 2020
3532020
Principles of marketing engineering
GL Lilien, A Rangaswamy, A De Bruyn
DecisionPro, 2013
1742013
How incorporating feedback mechanisms in a DSS affects DSS evaluations
U Kayande, A De Bruyn, GL Lilien, A Rangaswamy, GH Van Bruggen
Information Systems Research 20 (4), 527-546, 2009
1372009
Estimating the influence of fairness on bargaining behavior
A De Bruyn, GE Bolton
Management science 54 (10), 1774-1791, 2008
1372008
A multi-stage model of word of mouth through electronic referrals
A De Bruyn, GL Lilien
eBusiness Research Center, Working Paper, 2004
1222004
Offering online recommendations with minimum customer input through conjoint-based decision aids
A De Bruyn, JC Liechty, EKRE Huizingh, GL Lilien
Marketing Science 27 (3), 443-460, 2008
1042008
LSTM response models for direct marketing analytics: Replacing feature engineering with deep learning
M Sarkar, A De Bruyn
Journal of Interactive Marketing 53 (1), 80-95, 2021
802021
Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation
A De Bruyn, S Prokopec
Journal of Consumer Psychology 23 (4), 496-502, 2013
682013
So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments
R Butori, A De Bruyn
International Journal of Research in Marketing 30 (4), 358-367, 2013
602013
Principles of marketing engineering and analytics
GL Lilien, A Rangaswamy, A De Bruyn
DecisionPro, 2017
412017
Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context
A De Bruyn, S Prokopec
International Journal of Research in Marketing 34 (2), 367-381, 2017
272017
Did clickbait crack the code on virality?
P Mukherjee, S Dutta, A De Bruyn
Journal of the Academy of Marketing Science 50 (3), 482-502, 2022
202022
Modeling voter choice to predict the final outcome of two-stage elections
WA Kamakura, JA Mazzon, A De Bruyn
International Journal of Forecasting 22 (4), 689-706, 2006
152006
Offering collaborative-like recommendations when data is sparse: The case of attraction-weighted information filtering
A De Bruyn, CL Giles, DM Pennock
Adaptive Hypermedia and Adaptive Web-Based Systems: Third International …, 2004
112004
Bayesian consumer profiling: How to estimate consumer characteristics from aggregate data
A De Bruyn, T Otter
Journal of Marketing Research 59 (4), 755-774, 2022
82022
Understanding managers’ trade-offs between exploration and exploitation
A Ferecatu, A De Bruyn
Marketing Science 41 (1), 139-165, 2022
72022
Harnessing the power of viral marketing: A multi-stage model of word of mouth through electronic referrals
A De Bruyn, GL Lilien
SOM Seminars, 4th of November, Groningen, The Netherlands, 2003
62003
Offering online recommendations to impatient, first-time customers with conjoint based segmentation trees
A De Bruyn, JC Liechty, E Huizingh, GL Lilien
MSI working paper series 1, 05-001, 2005
52005
The Impact of Anchors on Donors’ Behavior: A Field Experiment
S Prokopec, A De Bruyn
Advances in Consumer Research 37, 2009
42009
The system can't perform the operation now. Try again later.
Articles 1–20