Dr Raisa Yakimova
Title
Cited by
Cited by
Year
Corporate rebranding: An integrative review of major enablers and barriers to the rebranding process
D Miller, B Merrilees, R Yakimova
International Journal of Management Reviews 16 (3), 265-289, 2014
1232014
Branding the business marketing offer: Exploring brand attributes in business markets
M Beverland, J Napoli, R Yakimova
Journal of Business & Industrial Marketing, 2007
1022007
The brand-supportive firm: An exploration of organisational drivers of brand updating
R Yakimova, M Beverland
Journal of Brand Management 12 (6), 445-460, 2005
742005
The role of staff engagement in facilitating staff-led value co-creation
B Merrilees, D Miller, R Yakimova
Journal of Service Management, 2017
482017
Formal control influence on franchisee trust and brand-supportive behavior within franchise networks
R Yakimova, M Owens, J Sydow
Industrial Marketing Management 76, 123-135, 2019
202019
Brand champion behaviour: Its role in corporate branding
R Yakimova, F Mavondo, S Freeman, H Stuart
Journal of Brand Management 24 (6), 575-591, 2017
172017
Organizational drivers of brand repositioning: An exploratory study
R Yakimova, MB Beverland
Journal of Brand Management 12 (6), 445-460, 2005
82005
Volunteer retention motives and determinants across the volunteer lifecycle
B Merrilees, D Miller, R Yakimova
Journal of Nonprofit & Public Sector Marketing 32 (1), 25-46, 2020
72020
Building brands through internal stakeholder engagement and co-creation
B Merrilees, D Miller, R Yakimova
Journal of Product & Brand Management, 2021
42021
Engaging internal stakeholders: revitalizing community organizations through rebranding
R Yakimova, B Merrilees, D Miller
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016
32016
The ‘visible hand’behind cooperation in franchising: A model of franchisor practices that influence cooperation within social networks
R Yakimova, M Owens, S Freeman
Industrial Marketing Management 94, 66-89, 2021
12021
Brand repositioning capabilities: enablers of ongoing brand management
R Yakimova, MB Beverland
Australian and New Zealand Marketing Academy Conference (ANZMAC 2004 …, 2004
12004
Effective corporate reputation maintenance: The importance of codification
R Yakimova, FT Mavondo, SM Freeman
Australian and New Zealand Marketing Academy Conference (ANZMAC 2009 …, 2009
2009
Corporate Brand Identity and Effective Brand Maintenance: The Role of Brand Management Practices
R Yakimova
Monash University, 2009
2009
Implementing a customer orientation in an industrial context
R Yakimova
Australian and New Zealand Marketing Academy Conference (ANZMAC 2005 …, 2005
2005
Managing corporate behaviour: A study of corporate branding
R Yakimova, F Mavondo, S Freeman
GCSMES, 33, 0
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Articles 1–16