Marcelo Gattermann Perin

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Claudio Hoffmann SampaioProfessor e Pesquisador de Marketing, PUCRSVerified email at pucrs.br
FERNANDO DE OLIVEIRA SANTINIUNISINOSVerified email at unisinos.br
Wagner LadeiraUNISINOSVerified email at unisinos.br
Marcia Dutra de BarcellosAssociate Professor at UFRGS and Senior Researcher at Ghent UniveristyVerified email at ufrgs.br
Lélis Balestrin EspartelProfessor of Marketing, IADE - Universidade Europeia; PUCRSVerified email at pucrs.br
Sabrina MarczakAdjunct Professor at the Computer Science School, PUCRSVerified email at pucrs.br
Valter Afonso VieiraState University of Maringá, School of Management (Brazil)Verified email at uem.br
Daniel Jiménez-JiménezUniversidad de MurciaVerified email at um.es
William BakerProfessor Emeritus of Marketing, San Diego State University and University of AkronVerified email at uakron.edu
John ThøgersenAarhus University, Dept. of ManagementVerified email at mgmt.au.dk
Antonio IsidroUniversidade de BrasíliaVerified email at unb.br
Tomas de Aquino GuimaraesFull Professor, Management Department, University of Brasilia, BrazilVerified email at unb.br
Juan Gabriel Cegarra NavarroUniversidad Politécnica de CartagenaVerified email at upct.es
Guilherme TrezProfessor - UNISINOSVerified email at unisinos.br
Federico J.A. Perez-Cueto (Armando...Professor, Umeå UniversityVerified email at umu.se
Luciana Marques VieiraFundação Getulio Vargas EAESPVerified email at fgv.br
Maira PetriniPontifical Catholic University of Rio Grande do Sul, PUCRSVerified email at pucrs.br
Debmalya MukherjeeAssociate Dean and Professor of Management, The University of AkronVerified email at uakron.edu
Amir GrinsteinNortheastern University and the Vrije Universiteit AmsterdamVerified email at neu.edu

Marcelo Gattermann Perin

EAESP / FGV

Verified email at fgv.br

Marketing Estratégico


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Consumer buying motives and attitudes towards organic food in two emerging markets: China and Brazil J Thøgersen, MD De Barcellos, MG Perin, Y Zhou International Marketing Review 32 (3/4), 389-413, 2015	337	2015
A pesquisa survey em artigos de marketing nos Enanpads da década de 90 MG Perin, CH Sampaio, LMS Froemming, FB Luce Anais do XXIV ENANPAD, 2000, Brasil., 2000	140	2000
Entrepreneurial orientation and firm performance: an updated meta-analysis MC Soares, MG Perin RAUSP Management Journal 55 (2), 143-159, 2020	110	2020
An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness FO Santini, CH Sampaio, MG Perin, VA Vieira Revista de Administração (São Paulo) 50, 416-431, 2015	104	2015
Marketing metrics: Insights from Brazilian managers CH Sampaio, C Simões, MG Perin, A Almeida Industrial Marketing Management 40 (1), 8-16, 2011	102	2011
Performance empresarial: uma comparação entre indicadores subjetivos e objetivos MG Perin, CH Sampaio Encontro Nacional da Associação Nacional dos Programas de Pós-Graduação em …, 1999	98	1999
Students' trust, value and loyalty: evidence from higher education in Brazil CH Sampaio, MG Perin, C Simões, H Kleinowski Journal of Marketing for Higher Education 22 (1), 83-100, 2012	97	2012
Modeling antecedents of student loyalty in higher education MG Perin, CH Sampaio, C Simões, RP De Pólvora Journal of marketing for higher education 22 (1), 101-116, 2012	95	2012
Pesquisa científica da área de marketing: uma revisão histórica CH Sampaio, MG Perin Revista de Administração Contemporânea 10, 179-202, 2006	92	2006
Meta-analysis of the long-and short-term effects of sales promotions on consumer behavior FO Santini, VA Vieira, CH Sampaio, MG Perin Journal of Promotion Management 22 (3), 425-442, 2016	89	2016
Intervenientes na transferência de tecnologia universidade-empresa: o caso PUCRS L Closs, G Ferreira, C Sampaio, M Perin Revista de Administração Contemporânea 16, 59-78, 2012	87	2012
The moderating effect of managers' leadership behavior on salespeople's self-efficacy VA Vieira, MG Perin, CH Sampaio Journal of Retailing and Consumer Services 40, 150-162, 2018	76	2018
Orientação para o mercado, porte empresarial e performance MG Perin, CH Sampaio RAE-Revista de Administração de Empresas 44 (3), 76-88, 2004	74	2004
Planejamento estratégico CH SAMPAIO, MG PERIN Porto Alegre, Ed. SEBRAE/RS 3, 2004	73	2004
Corporate brand expressions in business-to-business companies' websites: evidence from Brazil and India C Simoes, J Singh, MG Perin Industrial Marketing Management 51, 59-68, 2015	64	2015
Learning orientation and competitive advantage: A critical synthesis and future directions WE Baker, D Mukherjee, MG Perin Journal of Business Research 144, 863-873, 2022	61	2022
Moderating effects of sales promotion types FO Santini, CH Sampaio, MG Perin, LB Espartel, WJ Ladeira BAR-Brazilian Administration Review 12 (2), 169-189, 2015	60	2015
Fatores visuais de design e sua influência nos valores de compra do consumidor CH Sampaio, G Sanzi, LA Slongo, MG Perin Revista de administração de empresas 49, 373-386, 2009	57	2009
Processo de aprendizagem organizacional e desempenho empresarial: o caso da indústria eletroeletrônica no Brasil MG Perin, CH Sampaio, AH Duhá, CC Bitencourt RAE eletrônica 5, 2007	57	2007
Impacto dos recursos da empresa na performance de inovação M Gattermann Perin, C Hoffmann Sampaio, G Hooley Revista de Administração de Empresas 47, 1-13, 2007	54	2007

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