Hospitality marketing D Bowie, F Buttle Routledge, 2013 | 526 | 2013 |
Unintended consequences in the evolution of affiliate marketing networks: a complexity approach A Mariussen, R Daniele, D Bowie Advances in Service Network Analysis, 127-142, 2013 | 61 | 2013 |
The typology and role of online information sources in destination image formation: An eye-tracking study A Mariussen, C Ibenfeldt, MK Vespestad | 24 | 2014 |
Internet-enabled value co-creation in SME internationalisation: current practices from the UK food and drink industry A Mariussen, T Ndlovu European Journal of International Management 6 (5), 503-524, 2012 | 20 | 2012 |
Technology-driven online marketing performance measurement: Lessons from affiliate marketing D Bowie, A Paraskevas, A Mariussen International Journal of Online Marketing (IJOM) 4 (4), 1-16, 2014 | 14 | 2014 |
A grounded theory of affiliate marketing performance measurement in the tourism and hospitality context A Mariussen Oxford Brookes University, 2012 | 12 | 2012 |
Rethinking marketing performance measurement: justification and operationalisation of an alternative approach to affiliate marketing performance measurement in tourism. A Mariussen E-review of Tourism Research 9 (3), 2011 | 8 | 2011 |
Corporate brand: Place/destination branding N Ind, A Mariussen Corporate Branding, 149-166, 2015 | 5 | 2015 |
Affiliate marketing optimisation in Hospitality and tourism: A multiple stakeholder perspective A Mariussen, D Bowie, A Paraskevas the 2nd Advances in Hospitality and Tourism Marketing and Management …, 2012 | 5 | 2012 |
From competitive agility to competitive leapfrogging: responding to the fast pace of change T Ndlovu, A Mariussen Handbook of Research on Global Competitive Advantage through Innovation and …, 2015 | 4 | 2015 |
The treacherous path of corporate social responsibility (CSR) and the role of information systems in its implementation T Ndlovu, A Simba, A Mariussen Corporate Social Responsibility: Concepts, Methodologies, Tools, and …, 2019 | 2 | 2019 |
Hospitality Marketing A Mariussen Taylor & Francis Limited, 2016 | | 2016 |
Unintended Consequences of Marketing A Mariussen Wiley Encyclopedia of Management, 1-2, 2015 | | 2015 |
The treacherous path of sustainability in marketing: challenges of getting it right T Ndlovu, A Simba, A Mariussen IGI Global, 2015 | | 2015 |
Unintended consequences in the evolution of affiliate marketing complexity approach A Mariussen, R Daniele, D Bowie Advances in Service Network Analysis, 2013 | | 2013 |
Examining the Role of Unintended Consequences in the Evolution of Affiliate Marketing: A Complexity Theory Perspective A Mariussen Oxford Brookes University, 2008 | | 2008 |
Special Issue on Business Strategy: Applications and Advancing Tools JJ Ferreira, JE Vila, A Mariussen | | |