| Matching product catgeory and country image perceptions: A framework for managing country-of-origin effects MS Roth, JB Romeo Journal of international business studies 23, 477-497, 1992 | 2406 | 1992 |
| Managing images in different cultures: A cross-national study of color meanings and preferences TJ Madden, K Hewett, MS Roth Journal of international marketing 8 (4), 90-107, 2000 | 1082 | 2000 |
| The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors S Hudson, L Huang, MS Roth, TJ Madden International Journal of Research in Marketing 33 (1), 27-41, 2016 | 1027 | 2016 |
| The effects of culture and socioeconomics on the performance of global brand image strategies MS Roth Journal of marketing research 32 (2), 163-175, 1995 | 953 | 1995 |
| The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees S Hudson, MS Roth, TJ Madden, R Hudson Tourism management 47, 68-76, 2015 | 909 | 2015 |
| Effects of global market conditions on brand image customization and brand performance MS Roth Journal of Advertising 24 (4), 55-75, 1995 | 324 | 1995 |
| Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance K Hewett, MS Roth, K Roth Journal of International Business Studies 34, 567-585, 2003 | 166 | 2003 |
| Depth versus breadth strategies for global brand image management MS Roth Journal of Advertising 21 (2), 25-36, 1992 | 162 | 1992 |
| Patterns in direct-to-consumer prescription drug print advertising and their public policy implications MS Roth Journal of Public Policy & Marketing 15 (1), 63-75, 1996 | 152 | 1996 |
| Drivers of international e-tail performance: the complexities of orientations and resources DA Colton, MS Roth, WO Bearden Journal of International Marketing 18 (1), 1-22, 2010 | 132 | 2010 |
| Knowledge development and scientific status in consumer-behavior research: A social exchange perspective GM Zinkhan, MS Roth, MJ Saxton Journal of Consumer Research 19 (2), 282-291, 1992 | 119 | 1992 |
| Global product quality and corporate social responsibility perceptions: A cross-national study of halo effects TJ Madden, MS Roth, WR Dillon Journal of International Marketing 20 (1), 42-57, 2012 | 106 | 2012 |
| Enhancing consumer involvement in health care: The dynamics of control, empowerment, and trust MS Roth Journal of Public Policy & Marketing 13 (1), 115-132, 1994 | 95 | 1994 |
| Subsidiary use of foreign marketing knowledge MS Roth, S Jayachandran, M Dakhli, DA Colton Journal of International Marketing 17 (1), 1-29, 2009 | 71 | 2009 |
| Customer communications management in the new digital era S Hudson, MS Roth, TJ Madden Center for marketing studies, Darla moore school of business, University of …, 2012 | 69 | 2012 |
| Media and message effects on DTC prescription drug print advertising awareness MS Roth Journal of Advertising Research 43 (2), 180-193, 2003 | 55 | 2003 |
| Comparative advertising in markets where brands and comparative advertising are novel CW Nye, MS Roth, TA Shimp Journal of International Business Studies 39, 851-863, 2008 | 51 | 2008 |
| Evaluating the effects of advertising and sales promotion campaigns CW Park, MS Roth, PF Jacques Industrial Marketing Management 17 (2), 129-140, 1988 | 43 | 1988 |
| Innovations in defining and measuring brand image. MS Roth Advances in Consumer Research 21 (1), 1994 | 40 | 1994 |
| The Cultural Content of Cognition and the Cognitive Content of Culture: Implications for Consumer Research. MS Roth, C Moorman Advances in consumer research 15 (1), 1988 | 36 | 1988 |
