Linda Brennan
Cited by
Cited by
Advertising & IMC: principles & practice
SE Moriarty, N Mitchell, W Wells, SE Moriarty
Pearson, 2012
Fear, guilt, and shame appeals in social marketing
L Brennan, W Binney
Journal of Business Research 63 (2), 140-146, 2010
Social marketing’s consumer myopia
L Brennan, J Previte, ML Fry
Journal of Social Marketing, 2016
Social marketing and behaviour change: models, theory and applications
L Brennan, W Binney, L Parker, T Aleti, D Nguyen
Edward Elgar Publishing, 2014
Paradigms at play and implications for validity in social marketing research
L Brennan, J Voros, E Brady
Journal of Social Marketing, 2011
Involvement: An unfinished story
L Brennan, F Mavondo
Proceedings of ANZMAZ, 132-137, 2000
Relating to marketing? Why relationship marketing works for not‐for‐profit organisations
L Brennan, E Brady
International Journal of Nonprofit and Voluntary Sector Marketing 4 (4), 327-337, 1999
Concepts in conflict: Social marketing and sustainability
L Brennan, W Binney
Journal of Nonprofit & Public Sector Marketing 20 (2), 261-281, 2008
What people “like”: analysis of social media strategies used by food industry brands, lifestyle brands, and health promotion organizations on Facebook and Instagram
KM Klassen, ES Borleis, L Brennan, M Reid, TA McCaffrey, MSC Lim
Journal of medical Internet research 20 (6), e10227, 2018
Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria
E Brady, J Brace‐Govan, L Brennan, J Conduit
International journal of nonprofit and voluntary sector marketing 16 (1), 84-98, 2011
Concepts in conflict: Students and customers–an Australian perspective
L Brennan, L Bennington
Journal of Marketing for Higher Education 9 (2), 19-40, 2000
How prospective students choose universities: A buyer behaviour perspective
L Brennan
The Palgrave handbook of research design in business and management
K Strang
Springer, 2015
Children as agents of secondary socialisation for their parents
T Watne, A Lobo, L Brennan
Young Consumers, 2011
Students as global citizens: Strategies for mobilizing studies abroad
MD Sison, L Brennan
Journal of Marketing for Higher Education 22 (2), 167-181, 2012
Behavioral change starts in the family: the role of family communication and implications for social marketing
T Watne, L Brennan
Journal of Nonprofit & Public Sector Marketing 23 (4), 367-386, 2011
On-hired workers in Australia: motivations and outcomes
L Brennan, M Valos, K Hindle
On-hired workers in Australia: Motivations and outcomes, xiii, 2003
Beyond behaviour change: social marketing and social change
L Brennan, L Parker
Journal of Social Marketing, 2014
Consumer socialization agency: implications for family decision-making about holidays
TA Watne, L Brennan, TM Winchester
Journal of Travel & Tourism Marketing 31 (6), 681-696, 2014
Implementation of environmental sustainability in business: suggestions for improvement
L Brennan, W Binney, J McCrohan, N Lancaster
Australasian Marketing Journal (AMJ) 19 (1), 52-57, 2011
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