Prof Frikkie Herbst

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Professor Johan BruwerUniversity of South Australia; The University of AdelaideVerified email at unisa.edu.au
Adele BerndtAssociate Professor, Jönköping International Business SchoolVerified email at ju.se
David Coldwellprofessor University of the WitwatersrandVerified email at wits.ac.za
Tim DoddDean, Human Sciences Texas Tech UniversityVerified email at ttu.edu
Dr. Liz Thach, MWSonoma State UniversityVerified email at lizthach.com
Steve ChartersSchool of Wine and Spirits Business, Univ. Bourgogne Franche-Comté, BSBVerified email at bsb-education.com
Nic S. TerblancheStellenbosch UniversityVerified email at sun.ac.za
Caroline RitchieReader in Hospitality, Cardiff Metropolitan University, now retiredVerified email at cardiffmet.ac.uk
Jo FountainLincoln UniversityVerified email at lincoln.ac.nz
Anthony SalibaProfessor of Perceptual PsychologyVerified email at csu.edu.au
Yonghwan ChangUniversity of FloridaVerified email at ufl.edu
Natalia VelikovaProfessor of Wine Marketing at Texas Tech UniversityVerified email at ttu.edu
Marthinus Van LoggerenbergUniversity of San FranciscoVerified email at usfca.edu
Yong Jae KoProfessor of Sport Management at University of FloridaVerified email at ufl.edu
Anske GroblerEmeritus Professor of Marketing Communication, University of PretoriaVerified email at up.ac.za
Marlize Terblanche-SmitProfessor Marketing Management; University of Stellenbosch Business SchoolVerified email at sun.ac.za
Prof Adri DrotskieDirector / Associate Professor School of Management University of JohannesburgVerified email at uj.ac.za

Prof Frikkie Herbst

Professor of Marketing and HoD at Flame University in Pune, India

Verified email at flame.edu.in

Marketing Marketing strategy Services marketing and Wine business


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Business research D Coldwell Juta Academic, 2004	333	2004
Generation Y and sparkling wines: a cross‐cultural perspective S Charters, N Velikova, C Ritchie, J Fountain, L Thach, TH Dodd, N Fish, ... International Journal of Wine Business Research 23 (2), 161-175, 2011	145	2011
Wine tourism experience effects of the tasting room on consumer brand loyalty J Bruwer, M Coode, A Saliba, F Herbst Tourism Analysis 18 (4), 399-414, 2013	118	2013
Implementing a customer relationship management programme in an emerging market A Berndt, F Herbst, L Roux Journal of global business and technology 1 (2), 81-89, 2005	85	2005
Business research F Herbst, D Coldwell Juta and Company Ltd, 2004	76	2004
Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship YJ Ko, Y Chang, C Park, F Herbst Journal of Consumer Behaviour 16 (2), 176-186, 2017	74	2017
Domain-specific market segmentation: a wine-related lifestyle (WRL) approach J Bruwer, B Roediger, F Herbst Asia pacific journal of marketing and logistics 29 (1), 4-26, 2017	64	2017
Attributes used by young consumers when assessing a fashion product: a conjoint analysis approach F Herbst, C Burger Journal of Consumer Sciences 30, 2002	41	2002
Region-of-origin (ROO) certification as marketing strategy in the South African wine market J A. Engelbrecht, F Herbst, J Bruwer International Journal of Wine Business Research 26 (2), 139-162, 2014	32	2014
The relevance and acceptance of green wines in South Africa: some marketing insights E Heyns, F Herbst, J Bruwer Journal of wine research 25 (4), 243-264, 2014	25	2014
A proposed conceptual familiness transmission of capital model WP Venter, S Kruger, FJ Herbst South African Journal of Business Management 38 (3), 1-14, 2007	18	2007
An assessment of hotel product quality in Kenya as a basis for building destination competitiveness JK Wadawi, NC Bresler, FJ Herbst Tourism Analysis 16 (2), 121-135, 2011	15	2011
Service quality in the motor vehicle industry in South Africa: an exploratory study F Herbst, A Berndt Southern African Business Review 10 (2), 97-110, 2006	14	2006
Product management CJ Jooste, A Berndt, FJ Herbst, HB Klopper New Africa Books, 2005	14*	2005
Exploring the Intersection Where Business Models, a Circular Economy and Sustainability Meet in the Waste Economy: A Scoping Review M Hoffman, CJSF Herbst Sustainability 14 (3687), 1 - 14, 2022	12	2022
The role and influence of wine awards as perceived by the South African wine consumers FJ Herbst, C Von Arnim Acta Commercii 9 (1), 90-101, 2009	12	2009
New service development: strategy and process in the hospitality sector in Kenya FN Oduori, FJ Herbst	10	2015
Customer relationship management implementation within a retail banking environment: a South African perspective AD Berndt, FJ Herbst, L Roux Southern African Business Review 8 (2), 31-41, 2004	10	2004
Brand-building: a telling story M Van Loggerenberg, F Herbst Stellenbosch: University of Stellenbosch Business School, 2010	9	2010
Normative versus perceptual gap analysis of hotel product quality as a service to tourism in Kenya JK Wadawi, FJ Herbst, NC Bresler Chinese Business Review 10 (12), 2011	8	2011

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