| Green entrepreneurship (GE) and green value added (GVA): A conceptual framework NO Ndubisi, SR Nair International Journal of Entrepreneurship 13, 21, 2009 | 119 | 2009 |
| The role of ChatGPT in higher education: Benefits, challenges, and future research directions T Rasul, S Nair, D Kalendra, M Robin, F de Oliveira Santini, WJ Ladeira, ... Journal of Applied Learning and Teaching 6 (1), 2023 | 113 | 2023 |
| An environmental marketing system–a proposed model based on Indian experience SR Nair, CG Menon Business Strategy and the Environment 17 (8), 467-479, 2008 | 104 | 2008 |
| Context, culture and green consumption: a new framework SR Nair, VJ Little Journal of international consumer marketing 28 (3), 169-184, 2016 | 97 | 2016 |
| Macro-Demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?", S Little, V.,Lee, C. K. C.& Nair Journal of Macromarketing, 2019 | 59 | 2019 |
| Stakeholder influences on environmental marketing SR Nair, NO Ndubisi Journal of Management Research 11 (2), 67-76, 2011 | 41 | 2011 |
| A foundational theory of ethical decision-making: The case of marketing professionals WM Lim, P O'Connor, S Nair, S Soleimani, T Rasul Journal of Business Research 158, 113579, 2023 | 19 | 2023 |
| Entrepreneurial Values, Environmental Marketing and Customer Satisfaction: Conceptualisation and Propositions. SR Nair, NO Ndubisi In Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes, 2013 | 14 | 2013 |
| Energy conservation in rural india: the impact of context and attitudes on behaviour V Ajit Prabhu, SR Nair, PK Ahmed, C Ganesh Journal of Asian and African Studies 48 (4), 469-483, 2013 | 13 | 2013 |
| Behavioural modification framework to address wastage in household electricity consumption SKA Cheah, PHP Yeow, SR Nair, FB Tan Ergonomics 61 (5), 627-643, 2018 | 12 | 2018 |
| Hijababes travel: Insights from Asian female Muslim millennial travelers E Tan, B Abu Bakar, T Lim, S Nair CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality …, 2018 | 11 | 2018 |
| Evaluating Management’s Environmental Commitment and Link with Firm’s Environmental Orientation Nair, Ndubisi Journal of Management Research 15 (3), 165-178, 2015 | 11 | 2015 |
| The power of neuromarketing: Taking luxury fashion marketing in Southeast Asia markets to a whole new level M Ala, S Nair, T Rasul Fashion Marketing in Emerging Economies Volume II: South American, Asian and …, 2022 | 10 | 2022 |
| 'Halalifying'travel: Reaching for the Muslim millennial travellers B Abu Bakar, E Tan, S Nair, T Lim CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality …, 2018 | 9 | 2018 |
| Challenges to the practice of environmental marketing SR Nair Excell Books, 2004 | 8 | 2004 |
| International tourism: Inimitable vs imitable core tourism resources and destination image NO Ndubisi, S Nair Journal of Destination Marketing & Management, 27, 2023 | 7 | 2023 |
| ‘Halalifying’Travel: reaching for the muslim milennial travellers A Bakar, ET Barkathunnisha, S Nair, T Lim Proceedings of the Council for Australasian University Tourism and …, 2018 | 6 | 2018 |
| Social network and social commerce M Ala, T Rasul, S Nair Cross-Border E-Commerce Marketing and Management, 203-228, 2021 | 4 | 2021 |
| Reasons and Influences for the Practice of Environmental Marketing in India. SR Nair, CG Menon Journal of Management Research., 2013 | 4 | 2013 |
| The Evolution of Customer Engagement in the Digital Era for Business: A Review and Future Research Agenda IE Tareq Rasul, Sumesh Nair, Nikolina Palamidovska-Sterjadovska, Wagner ... Journal of Global Scholars of Marketing Science, 2023 | 1* | 2023 |
Dr Tareq RasulAustralian Institute of BusinessVerified email at aib.edu.au
