Muhammad Intisar Alam
Muhammad Intisar Alam
Assistant Professor, Department of Marketing, Faculty of Business Studies, University of Dhaka
Verified email at du.ac.bd - Homepage
TitleCited byYear
An Emerging Method of Communication: Social Media Marketing and It’s Social and Managerial Implications
S Shabnam, A Choudhury, MI Alam
World Review of Business Research 3 (1), 1-25, 2013
92013
Customers’ Attitude towards Shopping Malls: A Study on Bashundhara City Shopping Mall
A Choudhury, MI Alam, S Islam
D.U. Journal of Marketing 15 (June 2012), 127-142, 2014
52014
Using the UTAUT model to determine factors affecting acceptance and use of mobile health (mHealth) services in Bangladesh
MZ Alam, W Hu, Z Barua
Journal of Studies in Social Sciences 17 (2), 2018
32018
Factors influencing the adoption of mHealth services in a developing country: A patient-centric study
MZ Alam, MR Hoque, W Hu, Z Barua
International Journal of Information Management 50, 128-143, 2020
12020
Understanding the insight of factors affecting mHealth adoption
MA Kaium, Y Bao, MZ Alam, N Hasan, MR Hoque
International Journal of Research in Business and Social Science (2147-4478 …, 2019
2019
AIS Electronic Library (AISeL)
MZ Alam, W Hu, MO Gani
2019
An Empirical Analysis of the Influencing Factors of Adoption of Mobile Health Services in Bangladesh Based on Extended UTAUT Model
MZ Alam, W Hu, MO Gani
2019
Branding Initiatives in Higher Educational Institutions: Current Issues and Research Agenda
MI Alam, MO Faruq, MZ Alam, MO Gani
Marketing and Management of Innovations, 34-45, 2019
2019
mHealth in Bangladesh: Current Status and Future Development
MZ Alam
The International Technology Management Review 7 (2), 112-124, 2018
2018
Measurement of Consumer Satisfaction of Different Cell Phone Service Providers in Bangladesh: A Perceptual Study on the Youth of Dhaka City
MI Alam, M Depongker
Dhaka University Journal of Management 12 (2), 151-163, 2018
2018
Measuring Customer-Based Brand Equity of Banking Industry in Bangladesh
A Choudhury, MI Alam, AU Nahar
Bangladesh Journal of MIS 6 (1), 049-066, 2013
2013
Determining the Key Factors Shaping Dealers’ Perception towards Telecom Operators’ Brand Image-An Empirical Analysis
A Choudhury, MI Alam
International Journal of Business and Management Tomorrow 2 (2), 135-154, 2012
2012
Factors Affecting Retailers’ Attitude towards Manufacturers: A Study on Unilever
MI Alam, A Choudhury
Journal of Economics and Behavioral Studies 2 (4), 138-150, 2011
2011
Making a Bridge between Universities and Communities Through providing Education at Slum Areas of Dhaka City in Bangladesh-A Case Study on Some Selected Slums and a Selected …
MZ Alam
INFLUENCE OF POLITICAL MARKETING ON VOTING INTENTION: AN EMPIRICAL INVESTIGATION
MI Alam, F Riva
DU JOURNAL OF MARKETING, 71, 0
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