Muhammad Intisar Alam
Muhammad Intisar Alam
Assistant Professor, Department of Marketing, Faculty of Business Studies, University of Dhaka
Verified email at du.ac.bd - Homepage
TitleCited byYear
An Emerging Method of Communication: Social Media Marketing and It’s Social and Managerial Implications
S Shabnam, A Choudhury, MI Alam
World Review of Business Research 3 (1), 1-25, 2013
92013
Customers’ Attitude towards Shopping Malls: A Study on Bashundhara City Shopping Mall
A Choudhury, MI Alam, S Islam
D.U. Journal of Marketing 15 (June 2012), 127-142, 2014
42014
Measuring Customer-Based Brand Equity of Banking Industry in Bangladesh
A Choudhury, MI Alam, AU Nahar
Bangladesh Journal of MIS 6 (1), 049-066, 2013
2013
Determining the Key Factors Shaping Dealers’ Perception towards Telecom Operators’ Brand Image-An Empirical Analysis
A Choudhury, MI Alam
International Journal of Business and Management Tomorrow 2 (2), 135-154, 2012
2012
Factors Affecting Retailers’ Attitude towards Manufacturers: A Study on Unilever
MI Alam, A Choudhury
Journal of Economics and Behavioral Studies 2 (4), 138-150, 2011
2011
INFLUENCE OF POLITICAL MARKETING ON VOTING INTENTION: AN EMPIRICAL INVESTIGATION
MI Alam, F Riva
DU JOURNAL OF MARKETING, 71, 0
The Impact of Political Marketing on Voting Intention: A Case Study on University of Dhaka
MI Alam, F Riva
D.U. Journal of Marketing 18 (June 15), (Accepted for Publication), 0
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