Follow
Muhammad Intisar Alam
Muhammad Intisar Alam
Assistant Professor, Department of Marketing, Faculty of Business Studies, University of Dhaka
Verified email at du.ac.bd - Homepage
Title
Cited by
Cited by
Year
An emerging method of communication: social media marketing and it’s social and managerial implications
S Shabnam, A Choudhury, MI Alam
World Review of Business Research 3 (1), 1-25, 2013
162013
Factors Affecting Consumers’ Purchase Intention for Counterfeit Luxury Goods in Bangladesh
MO Gani, MI Alam, MA Islam, SA Chowdhury, MO Faruq
Innovative Marketing 15 (4), 27-41, 2019
152019
Branding Initiatives in Higher Educational Institutions: Current Issues and Research Agenda
MI Alam, MO Faruq, MZ Alam, MO Gani
Marketing and Management of Innovations, 34-45, 2019
152019
Customers’ Attitude towards Shopping Malls: A Study on Bashundhara City Shopping Mall
A Choudhury, MI Alam, S Islam
D.U. Journal of Marketing 15 (June 2012), 127-142, 2014
112014
Determinants of omnichannel customer experience: A growing digital economy perspective
MI Alam, MO Gani
Journal of Business 40 (3), 203-230, 2019
52019
Determinants of m-payment adoption behaviour in Bangladesh
MO Gani, MI Alam, MZ Alam, SA Chowdhury, R Ahmed
International Journal of Business Information Systems 40 (3), 415-439, 2022
42022
Factors Affecting Retailers’ Attitude towards Manufacturers: A Study on Unilever
MI Alam, A Choudhury
Journal of Economics and Behavioral Studies 2 (4), 138-150, 2011
32011
Influence of Political Marketing on Voting Intention: An Empirical Investigation
MI Alam, F Riva
D.U. Journal of Marketing 18 (June 2015), 71-84, 2019
1*2019
Factors Contributing to the Purchase Intention of Halal Fragrances (Ator): A Study on Dhaka City
MR Jim, MI Alam
GMJACS 13 (2), 45-63, 2023
2023
Determinants of adopting eCourier services: the moderating role of resistance to change
MO Gani, N Bhuiya, AA Swarna, MI Alam, MO Faruq
Digital Transformation and Society, 2023
2023
THE DYNAMICS AMONG CUSTOMER SATISFACTION, CUSTOMER LOYALTY, AND CORPORATE IMAGE: A STUDY ON THE BANKING SECTOR OF BANGLADESH: Published Online: 30 June, 2023|| Published in …
MI Alam, MI Jobaid, MN Miah
Journal of Business Administration 44 (1), 127-149, 2023
2023
Factors affecting adoption of TikTok among students in The Dhaka City Area.
MR Jim, MI Alam
Business Review 18 (2), 51-69, 2023
2023
EffEct of onlinE Shopping on thE Work-lifE BalancE of thE WhitE collar fEmalES
R Ahmed, MI Alam, ZM Chowdhury
Journal of Business Administration 41 (2), 171-196, 2020
2020
FACTORS AFFECTING CONSuMERS’PuRCHASE INTENTION
MO Gani, MI Alam, MO Faruq
2020
Factors Influencing the Usage of Luxury Brands in Bangladesh
MI Alam, MO Gani
The Comilla University Journal of Business Studies 5 (1), 55-72, 2018
2018
Measurement of Consumer Satisfaction of Different Cell Phone Service Providers in Bangladesh: A Perceptual Study on the Youth of Dhaka City
MI Alam, M Depongker
Dhaka University Journal of Management 12 (2), 151-163, 2018
2018
Measuring Customer-Based Brand Equity of Banking Industry in Bangladesh
A Choudhury, MI Alam, AU Nahar
Bangladesh Journal of MIS 6 (1), 049-066, 2015
2015
Internship Report On Measuring Customer Satisfaction Level of Credit Cardholders of Southeast Bank Limited
MI Alam, GM Hasan
2012
Determining the Key Factors Shaping Dealers’ Perception towards Telecom Operators’ Brand Image-An Empirical Analysis
A Choudhury, MI Alam
International Journal of Business and Management Tomorrow 2 (2), 135-154, 2012
2012
Social Media Marketing: An Exploratory Analysis on the Emerging Method of Communication
MI Shabnam, S., Choudhury, A., & Alam
5th Asian Business Research Conference: Research for Difference, 2011
2011
The system can't perform the operation now. Try again later.
Articles 1–20