| Consumer boycott behavior: An exploratory analysis of twitter feeds SC Makarem, H Jae Journal of consumer affairs 50 (1), 193-223, 2016 | 176 | 2016 |
| Design benefits, emotional responses, and brand engagement F Franzak, S Makarem, H Jae Journal of Product & Brand Management 23 (1), 16-23, 2014 | 128 | 2014 |
| Decision making by low‐literacy consumers in the presence of point‐of‐purchase information H Jae, D Delvecchio Journal of Consumer Affairs 38 (2), 342-354, 2004 | 112 | 2004 |
| Consumer responses to functional, aesthetic and symbolic product design in online reviews M Candi, H Jae, S Makarem, M Mohan Journal of Business Research 81, 31-39, 2017 | 105 | 2017 |
| Marketplace vulnerability of limited English proficient consumers: opportunities to increase knowledge in macromarketing NR Adkins, H Jae Journal of Macromarketing 30 (1), 93-104, 2010 | 63 | 2010 |
| Effects of pictorial product-warnings on low-literate consumers H Jae, M Viswanathan Journal of Business Research 65 (12), 1674-1682, 2012 | 47 | 2012 |
| Picture–text incongruency in print advertisements among low‐and high‐literacy consumers H Jae, DS Delvecchio, D Cowles Journal of Consumer Affairs 42 (3), 439-451, 2008 | 47 | 2008 |
| Objectivity in grading: The promise of bar codes H Jae, J Cowling College Teaching 57 (1), 51-55, 2009 | 35 | 2009 |
| Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces R Gau, H Jae, M Viswanathan Journal of Business Research 65 (12), 1683-1691, 2012 | 33 | 2012 |
| Are low-literate and high-literate consumers different? Applying resource-matching theory to ad processing across literacy levels H Jae, DS DelVecchio, TL Childers Journal of Consumer Psychology 21 (3), 312-323, 2011 | 29 | 2011 |
| Cognitive load and syntactic complexity of printed advertisements: effects on consumers’ attitudes H Jae Marketing Management Journal 21 (1), 152-159, 2011 | 14 | 2011 |
| Consumer aliteracy DS DelVecchio, H Jae, JL Ferguson Psychology & Marketing 36 (2), 89-101, 2019 | 13 | 2019 |
| The Effectiveness of Closed Caption Videos in Classrooms: Objective versus Subjective Assessments. H Jae Journal of Instructional Pedagogies 22 (May), 1-8, 2019 | 10 | 2019 |
| LINGUISTICALLY ISOLATED CONSUMERS: HISTORICAL TRENDS AND VULNERABILITY IN THE US MARKETPLACE. H Jae Marketing Management Journal 19 (2), 72-83, 2009 | 6 | 2009 |
| Developing Promotional Materials for Adult Literacy Programs. Practitioner Perspective. H Jae Journal of Research and Practice for Adult Literacy, Secondary, and Basic …, 2014 | 5 | 2014 |
| UNDERGROUND ECONOMY AND MARKETING EXCHANGE: A MACRO PERSPECTIVE. H Jae, MT Seevers, JB Gassenheimer Marketing Management Journal 17 (2), 1-15, 2007 | 5 | 2007 |
| Aliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising H Jae, DS DelVecchio Journal of Global Marketing 35 (2), 115-132, 2022 | 4 | 2022 |
| Syntax complexity and presentation order as determinants of comprehension in print advertisements H Jae Journal of Promotion Management 16 (4), 522-532, 2010 | 3 | 2010 |
| The use of bar code technology in grading to improve student anonymity and reduce identity-based bias H Jae, JF Cowling Marketing Education Review 18 (1), 65-70, 2008 | 3 | 2008 |
| An investigation of low-literacy consumers' processing of written advertisements H Jae University of Kentucky, 2006 | 3 | 2006 |
Devon DelVecchioProfessor of MarketingVerified email at miamioh.edu
