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Prianka Sarker, PhD
Prianka Sarker, PhD
Lecturer of Marketing at Manchester metropolitan university
Verified email at mmu.ac.uk
Title
Cited by
Cited by
Year
The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions
Journal of Computer Information Systems, 2023
802023
A meta-analytic structural equation model for understanding social commerce adoption
YK Dwivedi, E Ismagilova, P Sarker, A Jeyaraj, Y Jadil, L Hughes
Information Systems Frontiers, 1-17, 2021
462021
Review of theoretical models and limitations of social commerce adoption literature
P Sarker, H Kizgin, NP Rana, YK Dwivedi
Digital Transformation for a Sustainable Society in the 21st Century: 18th …, 2019
202019
A meta-analysis of the factors associated with s-commerce intention: Hofstede's cultural dimensions as moderators
Y Jadil, A Jeyaraj, YK Dwivedi, NP Rana, P Sarker
Internet Research 33 (6), 2013-2057, 2023
172023
Extension of META-UTAUT for examining consumer adoption of social commerce: Towards a conceptual model
P Sarker, DL Hughes, YK Dwivedi
Advances in Digital Marketing and eCommerce: First International Conference …, 2020
162020
Social commerce adoption predictors: A review and weight analysis
P Sarker, L Hughe, YK Dwivedi, NP Rana
Responsible Design, Implementation and Use of Information and Communication …, 2020
152020
A meta-analysis of social commerce adoption research
P Sarker, NP Rana, L Hughe, YK Dwivedi
Re-imagining Diffusion and Adoption of Information Technology and Systems: A …, 2020
102020
Mediating role of social commerce trust in behavioral intention and use
A Jeyaraj, E Ismagilova, Y Jadil, P Sarker, NP Rana, L Hughes, ...
Information Systems Management 40 (4), 354-370, 2023
72023
How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
Z Shao, JSY Ho, GWH Tan, KB Ooi, P Sarker, YK Dwivedi
Journal of Brand Management, 1-23, 2024
2024
Navigating the stream: unveiling the factors shaping consumer purchase intention in live streaming shopping on social media platforms
P Sarker, YK Dwivedi
International Working Conference on Transfer and Diffusion of IT, 410-421, 2024
2024
Investigating social commerce factors: motivation, price value, habit, risk and attitude
P Sarker, YK Dwivedi, L Hughes
Conference on e-Business, e-Services and e-Society, 207-223, 2023
2023
Investigating the factors influencing consumer adoption of social commerce in the context of Bangladesh
P Sarker
2022
A Meta-Analysis of the Factors Associated With S-commerce Intention
A Jeyaraj, Y Jadil, YK Dwivedi, NP Rana, P Sarker
Internet Research, 45, 2022
2022
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