Julie Ruth
Julie Ruth
Professor of Marketing, Rutgers University
Verified email at camden.rutgers.edu - Homepage
TitleCited byYear
Is a company known by the company it keeps? Assessing the spillover effects of brand alliances on consumer brand attitudes
BL Simonin, JA Ruth
Journal of marketing research 35 (1), 30-42, 1998
16471998
Gift receipt and the reformulation of interpersonal relationships
JA Ruth, CC Otnes, FF Brunel
Journal of Consumer Research 25 (4), 385-402, 1999
3291999
" Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events
JA Ruth, BL Simonin
Journal of advertising 32 (3), 19-30, 2003
2992003
Linking thoughts to feelings: investigating cognitive appraisals and consumption emotions in a mixed-emotions context
JA Ruth, FF Brunel, CC Otnes
Journal of the Academy of Marketing Science 30 (1), 44-58, 2002
2762002
Exchanges in marketing systems: the case of subsistence consumer–merchants in Chennai, India
M Viswanathan, JA Rosa, JA Ruth
Journal of marketing 74 (3), 1-17, 2010
2402010
Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in
BL Simonin, JA Ruth
Journal of business research 33 (3), 219-230, 1995
1801995
Green eco-seals and advertising persuasion
BA Bickart, JA Ruth
Journal of advertising 41 (4), 51-67, 2012
1332012
Social influences on dyadic giving over time: A taxonomy from the giver's perspective
TM Lowrey, CC Otnes, JA Ruth
Journal of Consumer Research 30 (4), 547-558, 2004
1332004
Promoting a brand's emotion benefits: the influence of emotion categorization processes on consumer evaluations
JA Ruth
Journal of Consumer Psychology 11 (2), 99-113, 2001
1132001
Understanding poverty and promoting poverty alleviation through transformative consumer research
CP Blocker, JA Ruth, S Sridharan, C Beckwith, A Ekici, M Goudie-Hutton, ...
Journal of business research 66 (8), 1195-1202, 2013
1012013
“I’m Mad and I Can’t Get That Service Failure Off My Mind” Coping and Rumination as Mediators of Anger Effects on Customer Intentions
Y Strizhakova, Y Tsarenko, JA Ruth
Journal of Service Research 15 (4), 414-429, 2012
912012
Framing information to enhance corporate reputation: The impact of message source, information type, and reference point
JA Ruth, A York
Journal of Business Research 57 (1), 14-20, 2004
802004
The pleasure and pain of being close: men's mixed feelings about participation in Valentine's Day gift exchange
C Otnes, JA Ruth, CC Milbourne
ACR North American Advances, 1994
751994
The power of numbers: Investigating the impact of event roster size in consumer response to sponsorship
JA Ruth, BL Simonin
Journal of Advertising 35 (4), 7-20, 2006
692006
An investigation of the power of emotions in relationship realignment: The gift recipient's perspective
JA Ruth, FF Brunel, CC Otnes
Psychology & Marketing 21 (1), 29-52, 2004
592004
Guilt: an overlooked advertising appeal
JA Ruth, RJ Faber
Proceedings of the 1988 Conference of the American Academy of Advertising, 83-89, 1988
511988
Shifting roles in family decision making
J Ruth, SR Commuri
ACR North American Advances, 1998
421998
A family systems interpretation of how subsistence consumers manage: The case of South Africa
JA Ruth, R Oakley Hsiung
Product and market development for subsistence marketplaces, 59-87, 2007
382007
It's the feeling that counts: Toward an understanding of emotion and its influence on gift-exchange processes
JA Ruth
Gift-giving: A research anthology, 195-214, 1996
371996
And now, goodbye: Consumer response to sponsor exit
JA Ruth, Y Strizhakova
International Journal of Advertising 31 (1), 39-62, 2012
262012
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