| An application of Keller's brand equity model in a B2B context KAL Kuhn, F Alpert, NKL Pope Qualitative market research: an international journal 11 (1), 40-58, 2008 | 475 | 2008 |
| An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands FH Alpert, MA Kamins Journal of Marketing 59 (4), 34-45, 1995 | 324 | 1995 |
| Total customer engagement: designing and aligning key strategic elements to achieve growth C Roberts, F Alpert Journal of Product & Brand Management 19 (3), 198-209, 2010 | 229 | 2010 |
| Internships in marketing: Goals, structures and assessment–Student, company and academic perspectives F Alpert, JG Heaney, KAL Kuhn Australasian Marketing Journal 17 (1), 36-45, 2009 | 204 | 2009 |
| Forecasting consumer perception of innovativeness B Lowe, F Alpert Technovation 45, 1-14, 2015 | 189 | 2015 |
| A two-dimensional model of trust–value–loyalty in service relationships JCY Chai, NK Malhotra, F Alpert Journal of retailing and consumer services 26, 23-31, 2015 | 187 | 2015 |
| Consumer perceived brand innovativeness: Conceptualization and operationalization R Shams, F Alpert, M Brown European Journal of Marketing 49 (9/10), 1589-1615, 2015 | 171 | 2015 |
| An examination of reseller buyer attitudes toward order of brand entry FH Alpert, MA Kamins, JL Graham Journal of Marketing 56 (3), 25-37, 1992 | 126 | 1992 |
| The web motivation inventory: replication, extension and application to internet advertising S Rodgers, Y Wang, R Rettie, F Alpert International Journal of Advertising 26 (4), 447-476, 2007 | 104 | 2007 |
| Pioneer brand advantage and consumer behavior: A conceptual framework and propositional inventory FH Alpert, MA Kamins Journal of the Academy of Marketing Science 22 (3), 244-253, 1994 | 100 | 1994 |
| Pricing strategy and the formation and evolution of reference price perceptions in new product categories B Lowe, F Alpert Psychology & Marketing 27 (9), 846-873, 2010 | 85 | 2010 |
| Patents: A managerial perspective T Hufker, F Alpert Journal of Product & Brand Management 3 (4), 44-54, 1994 | 81 | 1994 |
| Video use in lecture classes: Current practices, student perceptions and preferences F Alpert, CS Hodkinson Education+ Training 61 (1), 31-45, 2019 | 80 | 2019 |
| Mediating role of relationship quality in online services BW Keating, F Alpert, A Kriz, A Quazi Journal of Computer Information Systems 52 (2), 33-41, 2011 | 77 | 2011 |
| Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands: A comparative study of Japan and the USA F Alpert, M Kamins, T Sakano, N Onzo, J Graham International Marketing Review 18 (2), 160-187, 2001 | 65 | 2001 |
| Entertainment software: Suddenly huge, little understood F Alpert Asia Pacific Journal of Marketing and Logistics 19 (1), 87-100, 2007 | 61 | 2007 |
| Digital dawn: a revolution in movie distribution? J Silver, F Alpert Business Horizons 46 (5), 57-66, 2003 | 59 | 2003 |
| Price signaling: does it ever work? F Alpert, B Wilson, MT Elliott Journal of Product & Brand Management 2 (1), 29-41, 1993 | 54 | 1993 |
| Who are “innovators” and do they matter? A critical review of the evidence supporting the targeting of “innovative” consumers H McDonald, F Alpert Marketing Intelligence & Planning 25 (5), 421-435, 2007 | 52 | 2007 |
| Innovator buying behavior over time: the innovator buying cycle and the cumulative effects of innovations F Alpert Journal of Product & Brand Management 3 (2), 50-62, 1994 | 50 | 1994 |
