| Understanding the inherent complexity of sustainable consumption: A social cognitive framework M Phipps, LK Ozanne, MG Luchs, S Subrahmanyan, S Kapitan, JR Catlin, ... Journal of Business Research 66 (8), 1227-1234, 2013 | 576 | 2013 |
| When Do (and Don't) Normative Appeals Impact Sustainable Consumer Behaviors? K White, B Simpson Journal of Marketing, 1-51, 2013 | 481* | 2013 |
| Toward a sustainable marketplace: Expanding options and benefits for consumers MG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ... | 184 | 2011 |
| The motivating role of dissociative out-groups in encouraging positive consumer behaviors K White, B Simpson, JJ Argo Journal of Marketing Research, 2014 | 133 | 2014 |
| When Public Recognition for Charitable Giving Backfires: The Role of Independent Self-Construal B Simpson, K White, J Laran Journal of Consumer Research, 2018 | 107 | 2018 |
| Constraints to sport tourism: A cross-cultural analysis S Hudson, T Hinch, G Walker, B Simpson Journal of Sport & Tourism 15 (1), 71-88, 2010 | 88 | 2010 |
| Consumer perceptions of sustainability: A free elicitation study BJK Simpson, SK Radford Journal of Nonprofit & Public Sector Marketing 24 (4), 272-291, 2012 | 80 | 2012 |
| How co-creation increases employee corporate social responsibility and organizational engagement: The moderating role of self-construal B Simpson, JL Robertson, K White Journal of Business Ethics 166 (2), 331-350, 2020 | 71 | 2020 |
| Situational variables and sustainability in multi-attribute decision-making B JK Simpson, S K. Radford European Journal of Marketing 48 (5/6), 1046-1069, 2014 | 65 | 2014 |
| The influence of ethnicity and self-construal on leisure constraints S Hudson, GJ Walker, B Simpson, T Hinch Leisure Sciences 35 (2), 145-166, 2013 | 49 | 2013 |
| Making the world a better place: How crowdfunding increases consumer demand for social-good products B Simpson, M Schreier, S Bitterl, K White Journal of Marketing Research 58 (2), 363-376, 2021 | 48 | 2021 |
| Development of a teen-informed coding tool to measure the power of food advertisements DD Bowman, LM Minaker, BJK Simpson, JA Gilliland International Journal of Environmental Research and Public Health 16 (21), 4258, 2019 | 18 | 2019 |
| Predicting donation behaviour with the Supernumerary Personality Inventory CM Kowalski, B Simpson, JA Schermer Personality and Individual Differences 168, 110319, 2021 | 10 | 2021 |
| Unhealthy food choices in adulthood: The role of childhood financial adversity, situational scarcity, and self-control RM Mesler, B Simpson, ZL Bates, Y Hinrichs Food Quality and Preference 100, 104433, 2022 | 7 | 2022 |
| Predicting pro-environmental values and behaviors with the supernumerary personality inventory and hope B Simpson, M Maguire, JA Schermer Personality and Individual Differences 181, 111051, 2021 | 6 | 2021 |
| Effects of perceived scarcity on COVID‐19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes RB Leary, RMD Mesler, B Simpson, MD Meng, W Montford Journal of Consumer Affairs 56 (3), 1046-1061, 2022 | 4 | 2022 |
| Stress and Well-Being at the Consumer–Employee Interface B Simpson, M Stackhouse, K White Examining the Role of Well-being in the Marketing Discipline, 27-49, 2019 | 4 | 2019 |
| The dark side of giving: Examining the relationship between the Dark Tetrad and charitable behavior B Bonfá-Araujo, B Simpson, JA Schermer Personality and Individual Differences 208, 112188, 2023 | 3 | 2023 |
| Identity salience moderates the effect of social dominance orientation on COVID-19 ‘rule bending’ RMD Mesler, B Simpson, J Chernishenko, S Jain, LH Dunn, K White Acta Psychologica 223, 103460, 2022 | 3 | 2022 |
| Book Review: Guerilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet BJK Simpson Journal of Macromarketing 31 (3), 324-325, 2011 | 3 | 2011 |
